From AI to Americana: What Worked in This Year’s Super Bowl Ads
Professor Kim Whitler to break down this year’s Super Bowl ads, from emerging trends to the campaigns that most effectively advanced their brands.
Are kids watching? The Super Bowl’s massive audience hides a ‘massive problem’
According to Anthony Palomba, shorter attention spans, an explosion of viewing options and a cultural obsession with individuals – exemplified by the mass following of influencers and individual athletes on social media – over teams all contribute to declining sports viewership among younger audiences.
The Darden Stories You Read the Most in 2025
This year, readers particularly connected with pieces that kept them apprised of business and political developments or offered practical insight they could use in their daily life, all while deepening their sense of connection to the Darden community.
How Darden Alum Jennifer Chick Leads Brand Strategy at the National Geographic Society
As Chief Marketing and Brand Officer for the iconic media company founded in 1888, Jennifer Chick (MBA ’08) is now responsible for keeping that legacy strong while making sure it stays relevant for new generations.
Why Hits Like ‘Stranger Things’ Don’t Tell the Whole Story
Anthony Palomba brings his research to help answer questions raised by the wild success of "Stranger Things" on Netflix, such a whether superstar series really have the biggest impact on subscriber behavior.
Q&A: Will stricter return policies change how you shop online?
Darden professor Serena Hagerty discusses the recent crackdown on returns many retailers are implementing in time for this year's shopping season.
