Q&A: What can brands learn from Nutella’s Artemis II cameo?
On Monday, during a livestream aboard NASA’s Artemis II mission, a jar of Nutella – the tasty hazelnut cocoa spread – floated through the spacecraft as the four astronauts were on the brink of breaking the record for traveling farther from Earth than anyone. We checked in with University of Virginia Darden School of Business lecturer and communications expert Steve Soltis for his insight. Soltis previously led executive communications at The Coca-Cola Company and United Parcel Service and is the cofounder of Arvo Advisory.
When AI Meets Faith: Lessons From Darden’s Participation in an MBA Case Competition on Faith and Belief at Work
Three Darden students represented the School at the Fourth Annual Faith and Belief at Work MBA Case Competition, where they explored issues of faith, values and AI deployment at the workplace.
What a KitKat Heist Can Teach Brands About Getting It Right
Nearly half a million KitKat bars. One stolen truck. Zero injuries. And somehow, a public relations win. The Darden Report caught up with lecturer and communications expert Steve Soltis, to unpack why it worked and where other brands should be careful not to follow too closely. Soltis previously led executive communications at The Coca-Cola Company and is co-founder of Arvo Advisory and the Darden Leadership Communication Council (DLCC) at the University of Virginia Darden School of Business.
Soaring gas prices and disrupted supply chains will ripple out to increase costs in every store and sector of the economy
Writing for The Conversation, Vidya Mani explores how the recent attacks on Iran are disrupting fuel prices and will affect much more - including packaging, household goods, appliances, medicines and electronics.
How Do You Grow an MBA Program Without Watering it Down? UVA Darden Has an Answer.
UVA Darden is expanding its Executive and Part-Time MBA programs in the Washington, D.C., area — without compromising the discussion-driven classroom model that defines the School. Vice Dean Melissa Thomas-Hunt discusses growth, scale and what it takes to build a high-engagement MBA experience for working professionals.
Q&A: Supreme Court Strikes Down Tariffs. What Happens Now?
Rodney Sullivan on what the Supreme Court ruling striking down the Trump administration's emergency tariffs means for consumers, companies and the broader economy.
