The Case Method Meets Its AI Moment
AI can generate more answers. Darden’s case method asks students and leaders to do something harder: weigh the evidence, engage with competing views and decide what should be done. Dean Yael Grushka-Cockayne explains why that distinction matters.
Meet the 7 Faculty Members Joining UVA Darden in 2026–27
A new academic year brings six new faculty members and scholars to the University of Virginia Darden School of Business, with expertise spanning analytics, communication, finance, marketing and strategy. Here’s a look at the newest members of the Darden community.
Home-Field Advantage: Why the World’s Biggest Sporting Events Are Coming to the US
The United States is on a streak landing more international events than ever. What’s driving the good fortune for sports fans living in the country?
Yael Grushka-Cockayne Isn’t Reinventing UVA Darden. She’s Betting the World Needs What It Does Best.
As UVA Darden’s 10th dean, Yael Grushka-Cockayne discusses AI, human judgment, the case method and why the School’s next chapter should build confidently on what Darden does best.
Q&A: When did ‘dupe culture’ take over?
UVA Today spoke with University of Virginia Darden School of Business professor Luca Cian to understand what caused the change and how brands get away with copying one another.
Stakeholder Theory Community Honors Professor Ed Freeman’s Impact on Business and Academia
A diverse group of collaborators and well-wishers descended on UVA to honor Professor Ed Freeman and the way his ideas have changed the world for the better.
