UVA Today recently surveyed a sampling of professors to put their spin on an entertaining Twitter thread that went viral earlier this month.
Expert on decision-making and satiation applies research to determine the optmial trick-or-treat strategy.
In “Effectuation: Lessons From Expert Entrepreneurs,” Darden Professor Saras Sarasvathy will share her world-renowned theory of Effectuation, an accessible framework for venture creation used by successful entrepreneurs around the world.
New Book From UVA Darden Marketing Professor Helps College Athletes Manage Their Brands for the ‘NIL’ Era
“Athlete Brands: How to Benefit from Your Name, Image & Likeness” helps college athletes get the most out of their NIL rights.
With a new series of books, Effectuation’s influence is poised to spread to a much younger generation.
The University of Virginia Darden School of Business welcomed 12 new faculty members ahead of the 2022-23 academic year.