Faculty News
04 November 2022

What’s Your Favorite Ad of All-Time? We Asked UVA Darden, McIntire Professors for Theirs

UVA Today recently surveyed a sampling of professors to put their spin on an entertaining Twitter thread that went viral earlier this month.

29 October 2022

Optimal Trick-Or-Treat Strategy Offered by UVA Darden Professor

Expert on decision-making and satiation applies research to determine the optmial trick-or-treat strategy.

24 October 2022

New UVA Darden Online Course Offers Power of Effectuation to Learners Around the World

In “Effectuation: Lessons From Expert Entrepreneurs,” Darden Professor Saras Sarasvathy will share her world-renowned theory of Effectuation, an accessible framework for venture creation used by successful entrepreneurs around the world.

05 October 2022

New Book From UVA Darden Marketing Professor Helps College Athletes Manage Their Brands for the ‘NIL’ Era

“Athlete Brands: How to Benefit from Your Name, Image & Likeness” helps college athletes get the most out of their NIL rights.

12 September 2022

New Book Series Takes Power of Effectuation to Kids

With a new series of books, Effectuation’s influence is poised to spread to a much younger generation.

23 August 2022

UVA Darden Welcomes 12 New Professors Ahead of 2022-23 Academic Year

The University of Virginia Darden School of Business welcomed 12 new faculty members ahead of the 2022-23 academic year.