Marketing
12 January 2021

New Book From UVA Darden Professors Considers Marketing Analytics in a Big Data World

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools For Data-Driven Decisions.

20 November 2020

From Olympics to the World Cup, How COVID-19 Is Reshaping Sports Marketing

Visa Chief Brand and Innovation Marketing Officer Chris Curtin shared insights on sports marketing in the time of COVID-19.

11 November 2020

The Rise of Consumer-Based Engagement and Other Insights From the Darden Leadership Communication Council

Legendary corporate marketing chief Joe Tripodi offered insights based on his career leading companies including Subway, The Coca-Cola Company, Seagram’s and Mastercard.

30 October 2020

UVA Darden Launches New Artificial Intelligence in Marketing Course to Learners Across the Globe

In the new online course on the Coursera platform, Darden Professor Rajkumar Venkatesan offers learners a roadmap to incorporating AI into a marketing strategy

26 October 2020

Facebook’s Former Top Marketer on Getting a Seat at the Table and Driving Real Value

One of the world's top marketers recently spoke to the UVA and Darden communities at a virtual event hosted by Darden Marketing Professor Kimberly Whitler.

25 September 2020

Whose College Football Picks Are The Most Accurate? New Site From EMBA Alums Can Tell You

A new website, launched this week by several Darden School of Business graduates, ranks college football analysts by accuracy.