Marketing
20 September 2021

UVA Darden Professor Teams With Hoops Stars to Create ‘NIL’ Workbook

Navigating name, image and likeness (NIL) deals can be tricky. Darden Professor Kim Whitler has created a new athlete branding workbook for student-athletes at UVA and beyond.

02 September 2021

UVA Darden Bestows Highest Student Honor, Awards for Academic Excellence at Fall Awards Event

The University of Virginia Darden School of Business honored the accomplishments of top Second Year students during the annual Fall Student Awards ceremony,

27 August 2021

Alumni, Faculty Honor Life and Legacy of Darden Executive MBA Founding Dean With Marian Chapman Moore Award

Faculty, family, friends and former students recently celebrated the life and legacy of a beloved teacher and colleague lost this spring.

26 August 2021

New Book From UVA Darden Professor Offers Tools for Creating, Building and Growing Brands

In a new book, Darden Professor Kimberly Whitler offers a clear how-to guide for creating, building and executing effective brand strategies, with valuable insights for both students and experienced marketers.

26 July 2021

UVA Darden Grad Khurrum Malik (MBA ’07) Brings Curiosity Custom-Made for the Digital Age to Spotify

The head of Spotify's advertising business says his father’s dream to travel the world sparked the curiosity that has carried him forward since he was a young boy.

15 July 2021

UVA Darden in the Media: From COVID-19 to Return to Work, Professors Offer Insights on Key Issues

Leading global publications sought members of the Darden faculty in the first half of 2021 to discuss everything from the race to distribute COVID-19 vaccines to the future of work.