Marketing
28 August 2019

Class of 2020 UVA Darden Standout Students Earn Awards for Outstanding Contributions

Class of 2020 students received awards for service and academic excellence at the awards ceremony held 28 August.

20 August 2019

College Football Kickoff: Darden Executive MBA Students Crack Case on Boosting UVA Home Game Attendance

Students pitched their ideas to boost attendance for a competition based on the case “Butts in Seat: Helping the UVA Athletic Department Fill Scott Stadium” authored by Darden Professors Jim Detert and Sean Martin.

29 July 2019

Darden Students’ Consulting for Bakery Nonprofit Provides Sweet Rewards for Community

Members of the Community Consultants of Darden worked with Breadworks, a local nonprofit bakery and deli that employs persons with disabilities, to help promote its mission in the community and increase revenue.

22 July 2019

Brand Citizenship: Consumer Expectations and Societal Shifts Drive Brands Taking Stands

The brand promises made between consumer and company in the 20th century typically pertained to aspirational experiences the consumer could expect to receive. In the 21st century, the brand promise has become more nuanced, and more complicated.

23 April 2019

2 Darden Professors Named to Poets & Quants’ ’40 Under 40′ List

Darden Professors Lalin Anik and Luca Cian have been honored on Poets & Quants '40 Under 40' list of top MBA professors under the age of 40.

08 April 2019

Too Boring? UVA Darden Professor Lauds UVA Basketball Team’s Surgical Precision

Kimberly Whitler, a Darden professor in the Marketing area, says not every team has the same set of strengths, and expecting all teams to look or act alike makes no sense in basketball or business.