What the Ryan Reynolds Peloton Ads Can Tell Us About the Future of Marketing
Darden Professor Kimberly Whitler recently spoke to UVA Today about trends in marketing.
UVA Darden Professor Kimberly Whitler Helps Students and CEOs Build Their Brands
Whitler strives to bring an upper-echelons perspective to marketing strategy, helping boards, CEOs, CMOs and management teams better understand and leverage marketing for their firm’s advantage.
UVA Darden Professor Teams With Hoops Stars to Create ‘NIL’ Workbook
Navigating name, image and likeness (NIL) deals can be tricky. Darden Professor Kim Whitler has created a new athlete branding workbook for student-athletes at UVA and beyond.
UVA Darden Bestows Highest Student Honor, Awards for Academic Excellence at Fall Awards Event
The University of Virginia Darden School of Business honored the accomplishments of top Second Year students during the annual Fall Student Awards ceremony,
Alumni, Faculty Honor Life and Legacy of Darden Executive MBA Founding Dean With Marian Chapman Moore Award
Faculty, family, friends and former students recently celebrated the life and legacy of a beloved teacher and colleague lost this spring.
New Book From UVA Darden Professor Offers Tools for Creating, Building and Growing Brands
In a new book, Darden Professor Kimberly Whitler offers a clear how-to guide for creating, building and executing effective brand strategies, with valuable insights for both students and experienced marketers.
