Navigating name, image and likeness (NIL) deals can be tricky. Darden Professor Kim Whitler has created a new athlete branding workbook for student-athletes at UVA and beyond.
The University of Virginia Darden School of Business honored the accomplishments of top Second Year students during the annual Fall Student Awards ceremony,
Alumni, Faculty Honor Life and Legacy of Darden Executive MBA Founding Dean With Marian Chapman Moore Award
Faculty, family, friends and former students recently celebrated the life and legacy of a beloved teacher and colleague lost this spring.
In a new book, Darden Professor Kimberly Whitler offers a clear how-to guide for creating, building and executing effective brand strategies, with valuable insights for both students and experienced marketers.
The head of Spotify's advertising business says his father’s dream to travel the world sparked the curiosity that has carried him forward since he was a young boy.
Leading global publications sought members of the Darden faculty in the first half of 2021 to discuss everything from the race to distribute COVID-19 vaccines to the future of work.