Darden professor Kim Whitler on the 2024 Super Bowl and the effect the high-profile relationship between Chiefs player Travis Kelce and Taylor Swift will have on the branding and advertising dynamics surrounding the big game.
Darden Professor Anthony Palomba, an expert in the media and entertainment business, on the streaming services bundling trend.
In the case "Bud Light Cracks Open a Can of Controversy," Darden Professor Kimberly Whitler; Multiply CEO Dan Baum and Research Assistant Emily Pasquinelli offer a deep dive into the intricate dynamics of brand crisis management in the digital age, with a focus on the Bud Light "Easy Carry Contest" featuring Dylan Mulvaney.
The annual meeting of the Darden Leadership Communication Council featured Axios publisher Nick Johnston, expert speakers on the latest challenges in the communications, and a celebration of the Batten Media Fellows 35-year anniversary.
Fast Company explores Yeti’s deliberate — and effective — approach to growing brand share and revenue under the guidance of Darden alum Matt Reintjes (MBA '04).
Twitter rebranding to X comes during a period when corporate repositioning appears to be trendy. Darden's Kim Whitler comments on why.