UVA Darden Professor Honored for Most Impactful Marketing Paper
Darden’s Kimberly Whitler has been honored for her contribution to the field of marketing with one of the industry’s highest honors.
What’s Your Favorite Ad of All-Time? We Asked UVA Darden, McIntire Professors for Theirs
UVA Today recently surveyed a sampling of professors to put their spin on an entertaining Twitter thread that went viral earlier this month.
What the Ryan Reynolds Peloton Ads Can Tell Us About the Future of Marketing
Darden Professor Kimberly Whitler recently spoke to UVA Today about trends in marketing.
UVA Darden Professor Kimberly Whitler Helps Students and CEOs Build Their Brands
Whitler strives to bring an upper-echelons perspective to marketing strategy, helping boards, CEOs, CMOs and management teams better understand and leverage marketing for their firm’s advantage.
UVA Darden Professor Teams With Hoops Stars to Create ‘NIL’ Workbook
Navigating name, image and likeness (NIL) deals can be tricky. Darden Professor Kim Whitler has created a new athlete branding workbook for student-athletes at UVA and beyond.
UVA Darden Bestows Highest Student Honor, Awards for Academic Excellence at Fall Awards Event
The University of Virginia Darden School of Business honored the accomplishments of top Second Year students during the annual Fall Student Awards ceremony,
