Marketing the Mission: Navy Federal CMO Shares Strategies for Growing a Brand Focused on Serving the Military Community
Darden Executive MBA students and members of the Darden community had the opportunity to hear insights on marketing and brand-building from the chief marketing officer of the largest credit union in the United States.
Q&A: When did ‘dupe culture’ take over?
UVA Today spoke with University of Virginia Darden School of Business professor Luca Cian to understand what caused the change and how brands get away with copying one another.
Hold the Lettuce. Crisis Communications Lessons from Taco Bell.
Iceberg lettuce is not your everyday villain, but this week the leafy green emerged as the primary suspect in an explosive case. It also put fast-food chain Taco Bell on the front lines of responding to one of the biggest food-safety crises in the chain’s history.
The Business of Grand Theft Auto VI, Explained: How a Billion Dollar Game Is Likely to Pay Off
Anthony Palomba on why the stakes are so high for the Grand Theft Auto VI launch and what it means for the gaming industry and the entertainment industry as a whole.
Small-Budget Horror is the Winning Ticket These Days
Chances are you have heard about this summer’s two surprise hits: “Backrooms” and “Obsession,” low-budget films by Gen Z directors who first built audiences on YouTube. Anthony Palomba shares insights on how to understand what is driving these films' success — and what Hollywood should learn from it.
Why World Cup 2026 Tickets Are So Expensive — and Why Some Matches Still Aren’t Sold Out
The 2026 FIFA World Cup is finally here, but as the tournament kicks off, some matches are still struggling to sell out while skyrocketing ticket prices have sparked turmoil among fans. Professor Pnina Feldman shares how her research informs the ticketing dynamics around one of the biggest sporting events in the world.
