Why the Best Leaders Treat Storytelling as Strategy
At the 10th annual meeting of Darden Leadership Communication Council (DLCC), CEO of Omnicom Public Relations Chris Foster discussed the importance of storytelling as strategy.
Q&A: It’s the 20th ‘Hannaversary’ of ‘Hannah Montana.’ Why is Disney making a big deal?
Disney is trying to find a way to have the best of both worlds. It’s tapping into Hannah Montana nostalgia with a new anniversary push, aiming to bring fans back under the spotlight and onto Disney+. University of Virginia media expert and Darden School of Business assistant professor of business Anthony Palomba says as the company looks to strike the right chord with Gen Z and millennial viewers, the strategy goes beyond a throwback moment.
From AI to Americana: What Worked in This Year’s Super Bowl Ads
Professor Kim Whitler to break down this year’s Super Bowl ads, from emerging trends to the campaigns that most effectively advanced their brands.
Are kids watching? The Super Bowl’s massive audience hides a ‘massive problem’
According to Anthony Palomba, shorter attention spans, an explosion of viewing options and a cultural obsession with individuals – exemplified by the mass following of influencers and individual athletes on social media – over teams all contribute to declining sports viewership among younger audiences.
The Darden Stories You Read the Most in 2025
This year, readers particularly connected with pieces that kept them apprised of business and political developments or offered practical insight they could use in their daily life, all while deepening their sense of connection to the Darden community.
How Darden Alum Jennifer Chick Leads Brand Strategy at the National Geographic Society
As Chief Marketing and Brand Officer for the iconic media company founded in 1888, Jennifer Chick (MBA ’08) is now responsible for keeping that legacy strong while making sure it stays relevant for new generations.
