The Darden Stories You Read the Most in 2025
This year, readers particularly connected with pieces that kept them apprised of business and political developments or offered practical insight they could use in their daily life, all while deepening their sense of connection to the Darden community.
How Darden Alum Jennifer Chick Leads Brand Strategy at the National Geographic Society
As Chief Marketing and Brand Officer for the iconic media company founded in 1888, Jennifer Chick (MBA ’08) is now responsible for keeping that legacy strong while making sure it stays relevant for new generations.
Why Hits Like ‘Stranger Things’ Don’t Tell the Whole Story
Anthony Palomba brings his research to help answer questions raised by the wild success of "Stranger Things" on Netflix, such a whether superstar series really have the biggest impact on subscriber behavior.
Q&A: Will stricter return policies change how you shop online?
Darden professor Serena Hagerty discusses the recent crackdown on returns many retailers are implementing in time for this year's shopping season.
Q&A: Can Doritos and Cheetos stay iconic without the orange dust?
On Dec. 1, muted versions of Doritos and Cheetos’ signature chips will hit the shelves, sans the artificial dyes that have long been associated with them. Luca Cian assesses this development from a marketing and consumer behavior perspective.
AI ‘Actor’ Tilly Norwood Isn’t Real, But Could Present Real Problems for Hollywood
Darden professor Anthony Palomba on whether AI "actor" Tilly Norwood will resonate with audiences and the unique value that human actors bring to the screen.
