New Book From UVA Darden Professors Considers Marketing Analytics in a Big Data World
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools For Data-Driven Decisions.
From Olympics to the World Cup, How COVID-19 Is Reshaping Sports Marketing
Visa Chief Brand and Innovation Marketing Officer Chris Curtin shared insights on sports marketing in the time of COVID-19.
The Rise of Consumer-Based Engagement and Other Insights From the Darden Leadership Communication Council
Legendary corporate marketing chief Joe Tripodi offered insights based on his career leading companies including Subway, The Coca-Cola Company, Seagram’s and Mastercard.
UVA Darden Launches New Artificial Intelligence in Marketing Course to Learners Across the Globe
In the new online course on the Coursera platform, Darden Professor Rajkumar Venkatesan offers learners a roadmap to incorporating AI into a marketing strategy
Facebook’s Former Top Marketer on Getting a Seat at the Table and Driving Real Value
One of the world's top marketers recently spoke to the UVA and Darden communities at a virtual event hosted by Darden Marketing Professor Kimberly Whitler.
Whose College Football Picks Are The Most Accurate? New Site From EMBA Alums Can Tell You
A new website, launched this week by several Darden School of Business graduates, ranks college football analysts by accuracy.
