Marketing
26 July 2021

UVA Darden Grad Khurrum Malik (MBA ’07) Brings Curiosity Custom-Made for the Digital Age to Spotify

The head of Spotify's advertising business says his father’s dream to travel the world sparked the curiosity that has carried him forward since he was a young boy.

15 July 2021

UVA Darden in the Media: From COVID-19 to Return to Work, Professors Offer Insights on Key Issues

Leading global publications sought members of the Darden faculty in the first half of 2021 to discuss everything from the race to distribute COVID-19 vaccines to the future of work.

23 June 2021

20 Questions With The Gorilla Glue CEO and Darden Alumnus Mark Mercurio (MBA ’04)

Mercurio is among a rare number of chief executives to reach their seat through a marketing career path.

12 May 2021

New Book From UVA Darden Professor Offers Roadmap to Incorporating AI into Marketing

In a new book, Darden Professor Raj Venkatesan and Kellogg School of Management Professor Jim Lecinski offer a direct, actionable plan marketers can use to incorporate AI into marketing plans.

22 January 2021

Why Was George W. Bush Wearing That Mask From Darden Alumni-Founded Rhoback at the Inauguration?

Former President George W. Bush donned a Rhoback "Victory Mask" at the inauguration of President Joe Biden on 20 January, 2021.

12 January 2021

New Book From UVA Darden Professors Considers Marketing Analytics in a Big Data World

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools For Data-Driven Decisions.