UVA’s victory celebration following FSU win featured in Yeti ad
It’s a one-second clip amid a 60-second ad, but if you’re familiar with University of Virginia football, the moment is easily identified.
What the Indy 500 Reveals About the Future of Live Sports
Darden professor Anthony Palomba discusses he economics behind the Indy 500’s resurgence, what broadcasters are learning about Gen Z audiences and why live sports remain one of television’s most valuable assets.
Was Ryan Cohen’s Baffling GameStop-eBay Interview Actually Strategic?
Darden lecturer and communications expert Steve Soltis weighs in on the recent viral CNBC appearance by GameStop CEO Ryan Cohen on the company's unsolicited bid for eBay.
Why the Best Leaders Treat Storytelling as Strategy
At the 10th annual meeting of Darden Leadership Communication Council (DLCC), CEO of Omnicom Public Relations Chris Foster discussed the importance of storytelling as strategy.
Q&A: It’s the 20th ‘Hannaversary’ of ‘Hannah Montana.’ Why is Disney making a big deal?
Disney is trying to find a way to have the best of both worlds. It’s tapping into Hannah Montana nostalgia with a new anniversary push, aiming to bring fans back under the spotlight and onto Disney+. University of Virginia media expert and Darden School of Business assistant professor of business Anthony Palomba says as the company looks to strike the right chord with Gen Z and millennial viewers, the strategy goes beyond a throwback moment.
From AI to Americana: What Worked in This Year’s Super Bowl Ads
Professor Kim Whitler to break down this year’s Super Bowl ads, from emerging trends to the campaigns that most effectively advanced their brands.
