24 April 2023

UVA Darden Professor Honored for Most Impactful Marketing Paper

Darden’s Kimberly Whitler has been honored for her contribution to the field of marketing with one of the industry’s highest honors.

04 November 2022

What’s Your Favorite Ad of All-Time? We Asked UVA Darden, McIntire Professors for Theirs

UVA Today recently surveyed a sampling of professors to put their spin on an entertaining Twitter thread that went viral earlier this month.

25 January 2022

What the Ryan Reynolds Peloton Ads Can Tell Us About the Future of Marketing

Darden Professor Kimberly Whitler recently spoke to UVA Today about trends in marketing.

22 November 2021

UVA Darden Professor Kimberly Whitler Helps Students and CEOs Build Their Brands

Whitler strives to bring an upper-echelons perspective to marketing strategy, helping boards, CEOs, CMOs and management teams better understand and leverage marketing for their firm’s advantage.

20 September 2021

UVA Darden Professor Teams With Hoops Stars to Create ‘NIL’ Workbook

Navigating name, image and likeness (NIL) deals can be tricky. Darden Professor Kim Whitler has created a new athlete branding workbook for student-athletes at UVA and beyond.

02 September 2021

UVA Darden Bestows Highest Student Honor, Awards for Academic Excellence at Fall Awards Event

The University of Virginia Darden School of Business honored the accomplishments of top Second Year students during the annual Fall Student Awards ceremony,