Marketing
29 July 2019

Darden Students’ Consulting for Bakery Nonprofit Provides Sweet Rewards for Community

Members of the Community Consultants of Darden worked with Breadworks, a local nonprofit bakery and deli that employs persons with disabilities, to help promote its mission in the community and increase revenue.

22 July 2019

Brand Citizenship: Consumer Expectations and Societal Shifts Drive Brands Taking Stands

The brand promises made between consumer and company in the 20th century typically pertained to aspirational experiences the consumer could expect to receive. In the 21st century, the brand promise has become more nuanced, and more complicated.

23 April 2019

2 Darden Professors Named to Poets & Quants’ ’40 Under 40′ List

Darden Professors Lalin Anik and Luca Cian have been honored on Poets & Quants '40 Under 40' list of top MBA professors under the age of 40.

08 April 2019

Too Boring? UVA Darden Professor Lauds UVA Basketball Team’s Surgical Precision

Kimberly Whitler, a Darden professor in the Marketing area, says not every team has the same set of strengths, and expecting all teams to look or act alike makes no sense in basketball or business.

19 March 2019

Q&A: How UVA Darden Alumnus Roger Werner Helped Put the ‘Madness’ in March

Darden alumnus Roger Werner was part of the early executive team that planned ESPN's coverage of college basketball, now epitomized by shows like College GameDay.

20 February 2019

UVA Darden’s Authority on Marketing Metrics to Retire After Nearly 40 Years

In his decades at the School, Farris saw his area of interest change dramatically, with an entirely new category of marketing metrics and practices ushered in by the popular adoption of the internet.