The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools For Data-Driven Decisions.
Visa Chief Brand and Innovation Marketing Officer Chris Curtin shared insights on sports marketing in the time of COVID-19.
The Rise of Consumer-Based Engagement and Other Insights From the Darden Leadership Communication Council
Legendary corporate marketing chief Joe Tripodi offered insights based on his career leading companies including Subway, The Coca-Cola Company, Seagram’s and Mastercard.
In the new online course on the Coursera platform, Darden Professor Rajkumar Venkatesan offers learners a roadmap to incorporating AI into a marketing strategy
One of the world's top marketers recently spoke to the UVA and Darden communities at a virtual event hosted by Darden Marketing Professor Kimberly Whitler.
A new website, launched this week by several Darden School of Business graduates, ranks college football analysts by accuracy.