Breaking Down the Super Bowl Ad Playbook
Darden professor Kim Whitler explains why Super Bowl advertising is such a big deal and breaks down recent advertising trends and how they perform with viewers.
Q&A: How Long Until the Super Bowl Is a Streaming-Only Viewing Event?
Instead of airing on a traditional network, the Super Bowl could one day be only accessed via a streaming platform, says Darden professor Anthony Palomba.
What’s Your Favorite Holiday Ad? We Asked UVA Marketing Experts for Theirs
Themed advertisements have long been a staple of the holiday season, with roots in the 1930s and Coca-Cola’s use of Santa Claus sporting the company’s main color in the Saturday Evening Post. With the rise of television in the mid-20th century, holiday broadcast ads gained popularity and left lasting impressions. When USA Today published its list of memorable Christmas commercials in December 2023, it included spots from five different decades.
Meet the 8 New Faculty Members Joining UVA Darden
Eight scholars have joined the University of Virginia Darden School of Business ahead of the 2024-25 academic year. They bring valuable knowledge in key areas such as finance, accounting, marketing, business operations, strategy and data analysis.
From Admen to Algorithms: The Transformation of Marketing
Many forces are transforming the way companies buy and sell ads, including new data privacy regulations and the demise of third-party cookies. New Darden professor Sam Levy shares his insights on the changing dynamics of marketing and advertising in this pivotal time.
Q&A: How UVA’s Olympic Presence Can Enhance the University’s Brand
UVA has 17 current or former student-athletes, representing eight countries, participating in the Paris Olympics. Darden Professor Kim Whitler weighs in on how can this kind of exposure can positively impact the UVA brand.
