Marketing
28 August 2024

Meet the 8 New Faculty Members Joining UVA Darden

Eight scholars have joined the University of Virginia Darden School of Business ahead of the 2024-25 academic year. They bring valuable knowledge in key areas such as finance, accounting, marketing, business operations, strategy and data analysis.

14 August 2024

From Admen to Algorithms: The Transformation of Marketing

Many forces are transforming the way companies buy and sell ads, including new data privacy regulations and the demise of third-party cookies. New Darden professor Sam Levy shares his insights on the changing dynamics of marketing and advertising in this pivotal time.

31 July 2024

Q&A: How UVA’s Olympic Presence Can Enhance the University’s Brand

UVA has 17 current or former student-athletes, representing eight countries, participating in the Paris Olympics. Darden Professor Kim Whitler weighs in on how can this kind of exposure can positively impact the UVA brand.

29 April 2024

State of the School: Momentum, Gratitude Permeate Reunion Weekend

Dean Scott Beardsley projected two key themes — strength and gratitude — across the University of Virginia Darden School of Business during his Reunion Weekend address to alumni and supporters.

29 April 2024

Triathlete Professors: Mastering Teaching, Research and Practice at Darden

Critically, it is the Darden philosophy that winning “triathletes” are strong precisely because they are strong across these three dimensions. The best professors are not merely the sum of these three separate and independent activities; the best professors emerge through their harmonious integration.

29 April 2024

Darden Rising: How We Became the World’s Leading Public Business School and What We Have to Do to Stay There

With the recent launch of Faculty Forward, Milestone II of the campaign, we’re building on this foundation, with an eagle-eyed focus on faculty excellence as the key to sustaining our momentum. This effort underscores our commitment to remaining at the forefront of business education and thought leadership — not just among public institutions or American institutions but all institutions worldwide.