What a KitKat Heist Can Teach Brands About Getting It Right
Nearly half a million KitKat bars. One stolen truck. Zero injuries. And somehow, a public relations win. The Darden Report caught up with lecturer and communications expert Steve Soltis, to unpack why it worked and where other brands should be careful not to follow too closely. Soltis previously led executive communications at The Coca-Cola Company and is co-founder of Arvo Advisory and the Darden Leadership Communication Council (DLCC) at the University of Virginia Darden School of Business.
Q&A: Why does YouTube TV keep clashing with major networks?
A contract dispute between parent media companies – Google and Disney – caused Disney-owned channels, including ABC and ESPN’s networks, to be pulled from YouTube TV, beginning late Thursday. To get a sense of why this keeps happening, we caught up with Anthony Palomba, an assistant professor of business administration at UVA’s Darden School of Business and an expert in the media and entertainment industry.
First Job After Darden: Rebecca Dsilva’s Walk to Work in St. Louis
Today’s edition of The Darden Q&A explores the early, post-graduate experiences of Rebecca Dsilva, who is in her first months of a new career after graduating from the University of Virginia Darden School of Business in May.
Q&A: How is Taylor Swift breaking the bank with ‘Ophelia’?
Taylor Swift's 12 studio album, “The Life of a Showgirl,” is dominating the charts and it’s due to more than the album’s hooky opening track, “The Fate of Ophelia.” Darden professor Anthony Palomba digs into Swift's massive business plan.
Q&A: How Caju AI Helps Businesses Hear What Customers Really Say
Technology entrepreneur Otavio Freire (MBA ’05) on his recent venture Caju AI, which uses artificial intelligence to draw actionable business insights from digital conversations.
Q&A: Protecting AI from the Inside Out with Startup ‘Hardshell’
As AI adoption accelerates across industries, the risks surrounding data privacy, model theft and adversarial manipulation are growing just as fast. Andrew Schoka (Class of 2026), a member of this summer’s i.Lab Incubator program and co-founder of Hardshell, spoke with us about his venture focused on data security and integrity of AI systems.