Why World Cup 2026 Tickets Are So Expensive — and Why Some Matches Still Aren’t Sold Out
The 2026 FIFA World Cup is finally here, but as the tournament kicks off, some matches are still struggling to sell out while skyrocketing ticket prices have sparked turmoil among fans. Professor Pnina Feldman shares how her research informs the ticketing dynamics around one of the biggest sporting events in the world.
Double Hoo Patrick Higgins Appointed to Lead UVA Darden’s LaCross Institute for Ethical AI in Business
Darden has appointed technology strategist and alumnus Patrick Higgins (MBA ’16) as managing director of the LaCross Institute for Ethical AI in Business, effective 1 June 2026.
Q&A: Why Are There So Many Subscriptions, And Why Do We Forget About Them?
Professor Anthony Palomba on why subscriptions are proliferating and why people often forget they’re even paying for them.
Why Darden Is Moving AI Into the Core MBA Experience
When ChatGPT confidently produced the same wrong answer many MBA students selected on a strategy quiz, Darden faculty saw a larger lesson emerging about AI, judgment and the future of management education.
What the Indy 500 Reveals About the Future of Live Sports
Darden professor Anthony Palomba discusses he economics behind the Indy 500’s resurgence, what broadcasters are learning about Gen Z audiences and why live sports remain one of television’s most valuable assets.
As Cooling Bills Rise, the Problem May Be Built In
Cooling bills are climbing nationwide, but the problem may not be your thermostat. UVA Darden graduate and sustainability consultant Melanie Goerke explains how hidden building decisions shape energy efficiency, comfort and long-term operating costs.
