The Interdisciplinarian: Optimizing Customer Experience at Amazon
By Jay Hodgkins
In the latest episode of The Interdisciplinarian podcast, University of Virginia Darden School of Business faculty member Alex Cowan interviews Amazon product manager Duygu Karaboncuk (MBA ’15) about how she keeps their Woot property fresh and relevant for users.
Duygu also describes where and how she finds insights about how to improve customer experience and how she grooms and tests new ideas. Cowan and Karaboncuk also discuss her use of Amazon’s vaunted “press release process” where product managers write a future press release to describe the impact of a new idea.
Download the full podcast or click below to listen.
The University of Virginia Darden School of Business prepares responsible global leaders through unparalleled transformational learning experiences. Darden’s graduate degree programs (MBA, MSBA and Ph.D.) and Executive Education & Lifelong Learning programs offered by the Darden School Foundation set the stage for a lifetime of career advancement and impact. Darden’s top-ranked faculty, renowned for teaching excellence, inspires and shapes modern business leadership worldwide through research, thought leadership and business publishing. Darden has Grounds in Charlottesville, Virginia, and the Washington, D.C., area and a global community that includes 18,000 alumni in 90 countries. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.
Press Contact
Molly Mitchell
Associate Director of Content Marketing and Social Media
Darden School of Business
University of Virginia
MitchellM@darden.virginia.edu
