The Interdisciplinarian: Optimizing Customer Experience at Amazon

By Jay Hodgkins

In the latest episode of The Interdisciplinarian podcast, University of Virginia Darden School of Business faculty member Alex Cowan interviews Amazon product manager Duygu Karaboncuk (MBA ’15) about how she keeps their Woot property fresh and relevant for users.

Duygu also describes where and how she finds insights about how to improve customer experience and how she grooms and tests new ideas. Cowan and Karaboncuk also discuss her use of Amazon’s vaunted “press release process” where product managers write a future press release to describe the impact of a new idea.

Download the full podcast or click below to listen.

About the University of Virginia Darden School of Business

The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D., MSBA and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.


Press Contact

Sophie Zunz
Director of Media Relations
Darden School of Business
University of Virginia