Blog

For This Marvel Comics Writer, an MBA Is Key to Her Creative Future

Marvel Comics writer Ashley Allen (Class of 2027) chose an MBA at Darden as a strategic move intended to position her as not only an artist, but also a decision-maker on the business side of entertainment and media. Read More

Research, Career Outcomes Propel UVA Darden into U.S. Top 10 Financial Times Ranking

A rise in research impact and alumni career outcomes has lifted the University of Virginia Darden School of Business into the Top 10 U.S. full-time MBA programs in the influential 2026 Financial Times ranking, reaching a new high at No. 9. Gains in career support and the strength of its alumni network further fueled the advance. Read More

Building the Tech Hub: How Alumnus Carlos Bortoni Put Darden on the Map in DC’s Tech Ecosystem

When Carlos Bortoni (MBA/M.Ed. ’19) returned to Darden in 2023 as Senior Director of Global Tech Strategy at the Batten Institute for Entrepreneurship, Innovation and Technology, he was tapped to lead the school’s Tech Hub—a newly launched initiative designed to elevate Darden’s presence in tech. Read More

From AI to Americana: What Worked in This Year’s Super Bowl Ads

Professor Kim Whitler to break down this year’s Super Bowl ads, from emerging trends to the campaigns that most effectively advanced their brands. Read More

Are kids watching? The Super Bowl’s massive audience hides a ‘massive problem’

According to Anthony Palomba, shorter attention spans, an explosion of viewing options and a cultural obsession with individuals – exemplified by the mass following of influencers and individual athletes on social media – over teams all contribute to declining sports viewership among younger audiences. Read More

Kevin Warsh for Fed Chair: What It Means for Rates

Professor Dan Murphy on how changes in interest rates could affect the economy in light of a new incoming Fed Chair. Read More