Blog

From Olympics to the World Cup, How COVID-19 Is Reshaping Sports Marketing

Visa Chief Brand and Innovation Marketing Officer Chris Curtin shared insights on sports marketing in the time of COVID-19. Read More

Lighting of the Lawn, 2020 Style

Students at the University of Virginia heralded the start of the holiday season early this year, celebrating the traditional Lighting of the Lawn. Read More

EBay Executive Speaks on Remote Work, Retail Trends During COVID

During a recent conversation with Darden Professor Mike Lenox as part of a Leadership Speaker Series address during the Darden Technology Club’s Tech Week, eBay executive Jordan Sweetnam discussed the surprising impact COVID-19 is having on the company. Read More

Amazon CEO of Worldwide Consumer on Cultivating an Environment of Action

Jeff Wilke, Amazon CEO, Worldwide Consumer, discussed maintaining a startup mentality as a firm grows, cultivating purpose-driven leadership, and creating psychological safety for risk-taking employees. Read More

The Rise of Consumer-Based Engagement and Other Insights From the Darden Leadership Communication Council

Legendary corporate marketing chief Joe Tripodi offered insights based on his career leading companies including Subway, The Coca-Cola Company, Seagram’s and Mastercard. Read More

Darden Tech Week: Rejuvenating a Digital Strategy and Supercharging the Growth of Contactless Payments

The Darden School of Business Technology Club presented a week’s worth of technology-driven programming to students in early November, with sessions featuring leaders from Procter & Gamble and Mastercard, among other companies. Read More