Small-Budget Horror is the Winning Ticket These Days
Chances are you have heard about this summer’s two surprise hits: “Backrooms” and “Obsession,” low-budget films by Gen Z directors who first built audiences on YouTube. Anthony Palomba shares insights on how to understand what is driving these films' success — and what Hollywood should learn from it.
Why World Cup 2026 Tickets Are So Expensive — and Why Some Matches Still Aren’t Sold Out
The 2026 FIFA World Cup is finally here, but as the tournament kicks off, some matches are still struggling to sell out while skyrocketing ticket prices have sparked turmoil among fans. Professor Pnina Feldman shares how her research informs the ticketing dynamics around one of the biggest sporting events in the world.
UVA’s victory celebration following FSU win featured in Yeti ad
It’s a one-second clip amid a 60-second ad, but if you’re familiar with University of Virginia football, the moment is easily identified.
What the Indy 500 Reveals About the Future of Live Sports
Darden professor Anthony Palomba discusses he economics behind the Indy 500’s resurgence, what broadcasters are learning about Gen Z audiences and why live sports remain one of television’s most valuable assets.
Was Ryan Cohen’s Baffling GameStop-eBay Interview Actually Strategic?
Darden lecturer and communications expert Steve Soltis weighs in on the recent viral CNBC appearance by GameStop CEO Ryan Cohen on the company's unsolicited bid for eBay.
Why the Best Leaders Treat Storytelling as Strategy
At the 10th annual meeting of Darden Leadership Communication Council (DLCC), CEO of Omnicom Public Relations Chris Foster discussed the importance of storytelling as strategy.
