Hot Topics: Onesixtyfourth Founder Anne Bahr Thompson on Marketing as Science and Art

21 July 2017

By Dave Hendrick

Anne Bahr Thompson (MBA ’88) is founder and chief strategist of the strategic consultancy Onesixtyfourth and an expert in branding and media and marketing trends. Thompson recently visited the University of Virginia Darden School of Business to deliver a guest lecture to students in the “Hot Topics” course.

After the course, Thompson joined Darden for a video interview to discuss topics such as the impact of millennials on brands, expectations of brands in 2017 and why today’s marketer must be both artist and scientist.

Watch clips from the interview below:

The Impact of Millennials on Today’s Biggest Brands

The Question Every Employee Must Be Able to Answer About Their Company’s Brand

What’s the Value of an MBA if You’re Not Switching Careers?

Research Reveals Why Consumers Want Brands to Practice ‘Brand Citizenship’

Artist or Scientist? Here’s Why Today’s Marketer Must Be Both

About the University of Virginia Darden School of Business

The University of Virginia Darden School of Business prepares responsible global leaders through unparalleled transformational learning experiences. Darden’s graduate degree programs (MBA, MSBA and Ph.D.) and Executive Education & Lifelong Learning programs offered by the Darden School Foundation set the stage for a lifetime of career advancement and impact. Darden’s top-ranked faculty, renowned for teaching excellence, inspires and shapes modern business leadership worldwide through research, thought leadership and business publishing. Darden has Grounds in Charlottesville, Virginia, and the Washington, D.C., area and a global community that includes 18,000 alumni in 90 countries. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.


Press Contact

David Hendrick
Associate Director, Editorial & Media Relations
Darden School of Business
University of Virginia