Topic

Data & Analytics

Data & Analysis examines how leaders turn information into sharper questions, stronger evidence, and better decisions. Darden insights cover analytics, experimentation, forecasting, risk, and interpretation, helping organizations separate signal from noise and translate complex findings into practical choices across strategy, operations, markets, and society.

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Research by Darden Professor Samuel E. Bodily suggests several new ways to encourage entrepreneurs teetering on the edge of launching a high potential startup but fearful of the financial risks involved.

Studies have shown that when people feel ambivalent and don’t know why, they’re prone to poor decisions. In a rush to end the discomfort of ambivalence, they fall back on biased assumptions, misinterpret facts or get sidetracked by irrelevant issues.

There are many ways to think about the recent explosion of digital technologies and data. Not surprisingly, the ubiquity of personal information that can be easily and cheaply collected from online and offline transactions, social media and sensors embedded in a growing array of physical objects such as TVs and smartphones, can trigger suspicion, a

To improve the value gained from collectives of professional opinions, look to sizable crowds, use your best judgment about which experts to choose based on historical data and request diversity in the range of forecasts you will consider.