News and knowledge from the UVA Darden School of Business.

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Data & Analytics

Data & Analysis examines how leaders turn information into sharper questions, stronger evidence, and better decisions. Darden insights cover analytics, experimentation, forecasting, risk, and interpretation, helping organizations separate signal from noise and translate complex findings into practical choices across strategy, operations, markets, and society.

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AI alignment isn’t just a concern for tech companies or policymakers. Every organization must define how AI supports its mission, values and people. Explore three practical considerations for building responsible, human-centered AI alignment in the workplace.

AI is reshaping marketing by changing what makes customer data valuable. Darden Professor Raj Venkatesan explains why competitive advantage now depends less on collecting more data and more on using AI to transform it into customer knowledge that drives smarter decisions and stronger performance.

New research from UVA Darden professor Saed Alizamir suggests that small changes to the way smart thermostats are designed and used could lower household energy bills while easing strain on an increasingly stressed power grid.

New fintech apps promise a direct line from socially conscious buyers to small-scale growers and let shoppers tip the smallholders who harvest everything from coffee to cocoa. But research by Darden Professor Saed Alizamir shows that without guardrails, this well-intentioned strategy can backfire, leaving workers exposed to severe income risk.

Kalshi and Polymarket have surged in value and volume in the past year. A new Darden case, focusing on a media analytics firm’s gametime dilemma, asks students to wrestle with how accurate these prediction platforms are, and how companies should take them into account in determining their forecasts.

AI is no longer an experiment in healthcare — it's driving breakthroughs across drug discovery, patient care, insurance and public health. A Darden technical note by Marc Ruggiano and Surbhi Guha (MBA '26) shows how AI adoption is reshaping the industry and offers lessons for leaders in every sector.

UVA Darden assistant professor Arthur Delarue’s research reveals how San Francisco Unified School District used optimization tools to redesign school start times, saving more than $5 million in transportation costs. The study will appear in Management Science.