News and knowledge from the UVA Darden School of Business.

Topic

Data & Analytics

Data & Analysis examines how leaders turn information into sharper questions, stronger evidence, and better decisions. Darden insights cover analytics, experimentation, forecasting, risk, and interpretation, helping organizations separate signal from noise and translate complex findings into practical choices across strategy, operations, markets, and society.

60 results

Home entertainment has transformed. In a matter of years, we’ve gone from rabbit ears on the television to — come the November debut of Disney Plus — mouse ears on streaming media. What does that mean for Netflix and other competitors? What will the future bring for these companies and consumers?

Studies show that gender bias in the venture capital (VC) industry hurts both female founders and has negative financial consequences for VC firms. Darden Professors Morela Hernandez and Roshni Raveendhran show how algorithm-aided, data-driven approaches can help investors mitigate bias and make better and more equitable funding decisions.

The psychology of the set list: How can we increase enjoyment of an experience in the moment and in our memories? And how can this be used in business? After all, memory drives good reviews, return business and lasting satisfaction. Luckily, there’s a mathematical model for it.

The “exploding offer,” a job offer with a near-term expiration date, is a technique some hiring managers use to increase the likelihood of acceptance. But does it do what it’s designed to, and under what conditions? New research answers these questions based on game theory and mathematical modeling.

Data science is used to predict everything from crimes to Yelp reviews. Darden Professor Michael Porter is leading the practice of predictive modeling, finding patterns in human behavior in hopes of benefiting society.

Sixty years ago, famous American economist Leonid Hurwicz did groundbreaking research about the economic mechanisms theory. Today, Darden expert is interested in designing mechanisms to solve big challenges like energy usage and traffic flows.

How successful firms use data: Car insurance comparison site Compare.com drove completion rates thanks to its analysis of customer behavior and web traffic. It serves as a case in point on the five key traits of organizations with exceptional cultures of experimentation.