With the help of a predictive machine-learning algorithm, Professor Yael Grushka-Cockayne offers new hope for beleaguered airport passengers changing planes. Implemented at Heathrow Airport, the system is a game changer for management, demonstrating how industries can use data to save millions in costly overstaffing and dissatisfied customers.
Topic
Data & Analytics
Data & Analysis examines how leaders turn information into sharper questions, stronger evidence, and better decisions. Darden insights cover analytics, experimentation, forecasting, risk, and interpretation, helping organizations separate signal from noise and translate complex findings into practical choices across strategy, operations, markets, and society.
Darden experts offer some examples of varied workplace functions on which data analytics can have massive impact. It serves, drives and can lead to wild (though methodically so) success in multiple and varied areas of an organization.
In an AI-powered economy, characterized by sweeping technological advancements and fast-changing customer preferences, brands face a complex challenge. To survive, they need to build AI and machine learning into their marketing toolkits. Professor Rajkumar Venkatesan’s AI Marketing Canvas can help guide them through that that process.
It’s natural to focus on project completion and work that shows well internally. But high-performing innovation teams need to look beyond vanity metrics and ask the hard questions that spur significant improvement. Here’s how to focus on what matters, define and prioritize customer outcomes, and obtain analytical clarity and actionability.
One pressing concern for pharmaceutical companies is how to effectively allocate scarce resources across projects in R&D pipelines. Professor Panos Markou shares insights on how competitors’ investments in drugs that treat the same disorder may reveal potentially useful information, which senior executives can use to improve chances of success.
With the 2020 presidential election season in full swing, Facebook faces a big test. Will the social media giant repeat the mistakes of 2016, when Russian propagandists used the site to target American voters, and Cambridge Analytica, a political firm with ties to the Trump campaign, obtained millions of users’ data without their knowledge?
Darden Professor Robert Carraway, an avid basketball fan who teaches in Darden’s Quantitative Analysis area, offered his thoughts on selection criteria and the power and limits of advanced analytics.
Everything really is better in moderation: Research shows that once a person hits the satiation point, consuming more of something means enjoying it less. A new study by Professor Manel Baucells offers a model charting where that point is and what to do about it — with implications for business as well as optimizing your own personal experiences.
MIT Professor Cynthia Breazeal, a keynote speaker at a recent Psychology of Technology Conference led by Darden Professor Roshni Raveendhran, shares insights about a new generation of social robots and their impact on human flourishing.
Is coding an essential job skill of the future? Should MBA students learn to code? Darden Professor Alex Cowan answers five questions on the building blocks of much of our digital world.