Many people are worried about AI taking their jobs. The companies making AI tools are also concerned, notably about the public’s trust in the new technology. Ideas to Action checked in with UVA Darden faculty to learn more about trust and AI.
Topic
Data & Analytics
Data & Analysis examines how leaders turn information into sharper questions, stronger evidence, and better decisions. Darden insights cover analytics, experimentation, forecasting, risk, and interpretation, helping organizations separate signal from noise and translate complex findings into practical choices across strategy, operations, markets, and society.
Writing for The Conversation, Luca Cian, a professor of business administration at the University of Virginia’s Darden School of Business, joins colleagues Chiara Longoni of Bocconi University and Ellie Kyung of Babson College to explore how unfair decisions by AI could make us indifferent to bad behavior by humans.
Companies' heavy investment in artificial intelligence is driving up overall tech spending. This trend could potentially ignite a boom in worker productivity as firms harness AI's potential. Rodney Sullivan, executive director for the Mayo Center of Asset Management, discusses the significance of this development and its implications for investors.
Explore how AI-generated art is reshaping creativity, raising ethical and legal questions about intellectual property, ownership and the future of creative work.
As D.C. nears its 2024 Vision Zero deadline, traffic fatalities remain high. UVA Darden's associate professor Chris Parker has uncovered a key flaw: crash data underreporting by 30-40%. Parker's research aims to reshape traffic safety with data-driven solutions, potentially saving lives and creating more equitable streets in the nation's capital.
Originally developed to solve economic problems, game theory is a powerful tool with applications across many fields. It provides insights into diverse areas, from contract design and pricing strategies in business to election systems and military buildup in political science.
Many challenges in the world could best be addressed if anticipated. Lucky for us these days, Prediction = Machine Learning + Data. Lucky because we’re in a gold rush of data, and our machines can learn with it. Ultimately, across the operations that define a functional society, predictions drive how organizations treat and serve an individual.
New research uses neuroscience to examine how humans make decisions and presents a framework — proven to have startling accuracy — to predict what choices we’ll make under what circumstances. Darden Professor Zhihao Zhang discusses the role memory plays, as well as implications of his groundbreaking research for brand awareness and beyond.
The streaming industry is changing. Netflix is adding ads … in ways you might not expect. Amazon Prime knows what TV shows you watch on Amazon Prime. They also know the brand of your toilet paper. Advertising + Consumers = Changing.
TV ads? Pay-per-click? Organic search? Fine-grained data about consumer interactions with brands is helpful if marketers know how to identify the value of the channels used and see their contributions to customer acquisition and retention. Developing an attribution model is a gradual process; here are four key stages in the journey.
