Is dynamic pricing simply a way for companies to charge more—or can consumers benefit, too? Professor Pnina Feldman helps answer the big questions.
Topic
Operations & Technology
Research on systems, digital operations, supply chains, and technology-enabled performance. Darden faculty examine how organizations design processes, manage complexity, improve reliability, and use new tools to create efficient, adaptable operations that support strategy, customer experience, and long-term organizational resilience.
The OpenAI-Hugging Face security incident exposed more than a technical vulnerability. UVA Darden experts examine why effective AI governance depends on rapid disclosure, collaborative response and safeguards that can adapt as systems evolve.
Anthony Palomba on why the stakes are so high for the Grand Theft Auto VI launch and what it means for the gaming industry and the entertainment industry as a whole.
The 2026 FIFA World Cup is finally here, but as the tournament kicks off, some matches are still struggling to sell out while skyrocketing ticket prices have sparked turmoil among fans. Professor Pnina Feldman shares how her research informs the ticketing dynamics around one of the biggest sporting events in the world.
Darden has appointed technology strategist and alumnus Patrick Higgins (MBA ’16) as managing director of the LaCross Institute for Ethical AI in Business, effective 1 June 2026.
Professor Anthony Palomba on why subscriptions are proliferating and why people often forget they’re even paying for them.
When ChatGPT confidently produced the same wrong answer many MBA students selected on a strategy quiz, Darden faculty saw a larger lesson emerging about AI, judgment and the future of management education.
Darden professor Anthony Palomba discusses he economics behind the Indy 500’s resurgence, what broadcasters are learning about Gen Z audiences and why live sports remain one of television’s most valuable assets.
Cooling bills are climbing nationwide, but the problem may not be your thermostat. UVA Darden graduate and sustainability consultant Melanie Goerke explains how hidden building decisions shape energy efficiency, comfort and long-term operating costs.
Citing his holistic teaching approach, research with real-world application, and pioneering work to develop Darden’s healthcare offerings, Poets & Quants named Christoph Herpfer to its list of the Best 40 Under 40 MBA Professors for 2026.
