Topic

Artificial Intelligence

Research and expert perspective on intelligent systems, automation, and the changing economics of decision-making. Darden faculty explore how organizations can evaluate emerging tools, govern responsible adoption, and use AI to improve judgment, productivity, customer value, and competitive advantage without losing sight of people and institutional trust.

Find Darden experts in Artificial Intelligence

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Darden is providing "Artificial Intelligence in Marketing," an online course led by Professor Raj Venkatesan, drawing on his expertise at the intersection of AI, analytics and marketing to help learners understand how organizations can incorporate AI into marketing strategy.

AI can generate more answers. Darden’s case method asks students and leaders to do something harder: weigh the evidence, engage with competing views and decide what should be done. Dean Yael Grushka-Cockayne explains why that distinction matters.

How can marketing leaders manage brand visibility when customers increasingly receive answers from AI rather than lists of links from a traditional search platform? A new technical note from Professor Kimberly A. Whitler introduces a practical framework for marketing in the age of AI.