Marketing & Sales

The Interdisciplinarian: Optimizing Customer Experience at Amazon

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On The Interdisciplinarian podcast, Alex Cowan interviews Amazon product manager Duygu Karaboncuk (MBA ’15) about keeping the popular Woot product fresh and where she finds insights to improve customer experience.

In the latest episode of The Interdisciplinarian podcast, University of Virginia Darden School of Business faculty member Alex Cowan interviews Amazon product manager Duygu Karaboncuk (MBA ’15) about how she keeps their Woot property fresh and relevant for users.

Duygu also describes where and how she finds insights about how to improve customer experience and how she grooms and tests new ideas. Cowan and Karaboncuk also discuss her use of Amazon’s vaunted “press release process” where product managers write a future press release to describe the impact of a new idea.

Download the full podcast or click below to listen.

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