Is dynamic pricing simply a way for companies to charge more—or can consumers benefit, too? Professor Pnina Feldman helps answer the big questions.
Topic
Marketing & Sales
Ideas for understanding customers, building markets, and communicating value. This topic examines consumer behavior, brand strategy, sales effectiveness, pricing, segmentation, and digital channels, helping leaders connect insight to action and create relationships that support growth across changing audiences and competitive environments.
Darden Executive MBA students and members of the Darden community had the opportunity to hear insights on marketing and brand-building from the chief marketing officer of the largest credit union in the United States.
UVA Today spoke with University of Virginia Darden School of Business professor Luca Cian to understand what caused the change and how brands get away with copying one another.
How can marketing leaders manage brand visibility when customers increasingly receive answers from AI rather than lists of links from a traditional search platform? A new technical note from Professor Kimberly A. Whitler introduces a practical framework for marketing in the age of AI.
Anthony Palomba on why the stakes are so high for the Grand Theft Auto VI launch and what it means for the gaming industry and the entertainment industry as a whole.
A new technical note by Professor Kim Whitler explores how technology company Publicis Sapient moved beyond deploying AI tools and instead redesigned marketing work itself—unlocking growth without increasing headcount. Its five-step framework offers lessons for any organization struggling to incorporate new technologies at a time of rapid change.
Chances are you have heard about this summer’s two surprise hits: “Backrooms” and “Obsession,” low-budget films by Gen Z directors who first built audiences on YouTube. Anthony Palomba shares insights on how to understand what is driving these films’ success — and what Hollywood should learn from it.
The 2026 FIFA World Cup is finally here, but as the tournament kicks off, some matches are still struggling to sell out while skyrocketing ticket prices have sparked turmoil among fans. Professor Pnina Feldman shares how her research informs the ticketing dynamics around one of the biggest sporting events in the world.
It’s a one-second clip amid a 60-second ad, but if you’re familiar with University of Virginia football, the moment is easily identified.
Darden professor Anthony Palomba discusses he economics behind the Indy 500’s resurgence, what broadcasters are learning about Gen Z audiences and why live sports remain one of television’s most valuable assets.
