UVA Darden Partners With The Boston Consulting Group on Online Pricing Courses
The four-course Pricing Strategy Optimization Specialization includes instructional material drawn from both Darden’s top-ranked faculty and BCG partners.
The University of Virginia Darden School of Business has partnered with leading consulting firm The Boston Consulting Group (BCG) to co-create a series of online pricing strategy courses.
The four-course Pricing Strategy Optimization Specialization includes instructional material drawn from both Darden’s top-ranked faculty and BCG partners. The first three courses give participants the tools needed to make optimal pricing decisions, and a fourth project-based course allows students to demonstrate their new pricing expertise.
The courses are available globally on the Coursera platform as individual courses and as a pricing strategy specialization certificate program.
Additionally, BCG plans to use the material for internal training and client engagement, while Darden will use the material in degree programs and Executive Education courses.
The four courses that make up the pricing strategy specialization are:
“Cost and Economics in Pricing Strategy”
“Customer Value in Pricing Strategy”
“Market and Competition in Pricing Strategy”
“Pricing Strategy in Practice”
“We’re pleased with the opportunity to partner with an industry leader on a global platform,” said Professor Ron Wilcox, Darden senior associate dean for degree programs. “This is an exciting new collaborative model, and one that has myriad benefits for Darden both in and out of the classroom.”
“This effort enables our firm to better serve our clients on building pricing capabilities, while increasing access to pricing content we believe has wide applicability throughout the business world,” said Thomas Kohler, associate director in BCG’s Boston office who is deeply involved in BCG’s marketing, sales, pricing practice and the development of the specialization.
BCG’s Pricing Enablement Center helps clients build world-class pricing capabilities and achieve sustainable results. Digital learning is a key aspect of training a pricing organization, and has been central to some of BCG’s most impactful programs that have delivered sustainable change on a global scale.
Darden is a leader in innovation in online learning, and its offerings are a key component of the world’s best business education experience in both degree programs and custom programs for leading organizations.
Through its partnership with Coursera, Darden has developed a number of popular massive open online courses (MOOCs), reaching more than 1.1 million via courses in areas such as an entrepreneurship, design thinking, business strategy and project management, among others.
About UVA Darden School of Business
The University of Virginia Darden School of Business prepares responsible global leaders through unparalleled transformational learning experiences.
Darden's graduate degree programs and Executive Education & Lifelong Learning programs offered by the Darden School Foundation set the stage for a lifetime of career advancement and impact.
