Expert

Ronald T. Wilcox

NewMarket Corporation Professor of Business Administration

Wilcox is an expert on marketing financial services, branding, and marketing for nonprofits and public policy. A former economist with the SEC, he is the author of “Whatever Happened to Thrift? Why Americans Don't Save and What to Do About It.”

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Insights

Leadership, Learning, Saving the World and Saving Ourselves - What to Read Now

23 October 2019

Explore this collection of suggested articles from the editors of The Darden Report.

Mental Accounting: Debt, Financial Nihilism and the Comfortably Numb Effect

01 October 2019

High student loan debt has a lingering psychological effect and changes price sensitivity — and spending habits — those with much debt become numb to the prodigious numbers they face on the balance sheet and tend to spend even more. Here’s how regulatory changes can help them face the numbers and keep them from getting insurmountable.

How the Portland Trail Blazers won back their fans

18 March 2019

What does a formerly popular NBA franchise do when it sees a sheer drop in attendance and more than half its luxury suites go empty? It employs this technique to determine how much fans value different perks … and refills the arena with a strategic and inexpensive promotion.