News and knowledge from the UVA Darden School of Business.
Lynch Family Associate Professor of Business Administration
Baucells is an expert in consumer behavior, decision analysis and game theory. He researches the incorporation of psychological realism into consumer behavior models, focusing on anticipation, mental accounting, psychological distance and satiation.
Killgallon Ohio Art Professor of Business Administration
Cian researches consumer behavior and psychology related to sensory marketing and social cognition. He focuses on psychological response to AI, visual persuasion and social identity. He conducts biofeedback research using eye-tracking technology.
Landmark Communications Professor Emeritus of Business Administration
Paul W. Farris, Darden Professor Emeritus specializing in marketing metrics, promotion strategy, and consumer branding. Expert in marketing analytics and performance measurement.
Stephen E. Bachand University Professor of Business Administration, Elis and Signe Olsson Professor of Business Administration Distinguished Professor of Business Administration
Freeman is an authority on stakeholder theory, holding that businesses should build their strategy around relationships with key stakeholders. His writing has been cited by countless scholars and business leaders worldwide.
Assistant Professor of Business Administration
Hou researches the interplay between firm positioning and firm resources. Using machine-learning techniques, he examines how firms reposition themselves to enhance their competitiveness and increase the value of their resources.
Associate Professor of Business Administration
Howard’s work explores when and why we make suboptimal decisions and how decision-making can be improved. His research on financial decision-making answers questions like: Why do we underpredict future expenses and overpredict future income?
Professor of Economics, Department of Economics Professor, Darden School of Business
Korinek is an expert in macroeconomics, artificial intelligence, financial stability and international finance. He researches the implications of AI for business, the economy and the future of work.
Tayloe Murphy Professor of Business Administration
Lenox is an expert in technology strategy and policy, studying how innovation helps businesses succeed. His work explores firm strategies and nontraditional public policies that have the potential to drive green innovation and entrepreneurship.
Assistant Professor of Business Administration
Levy researches marketing problems in the areas of customer analytics, customer relationship management, data fusion and privacy in marketing— helping marketers understand customer satisfaction and run effective customer retention campaigns.
Professor of Practice in Business Administration
Murray is an expert in interactive media, website design, social media and software product development. She consults clients in all phases of website and software development, marketing, and interactive media distribution.
