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Sam Levy

Assistant Professor of Business Administration

Levy researches marketing problems in the areas of customer analytics, customer relationship management, data fusion and privacy in marketing— helping marketers understand customer satisfaction and run effective customer retention campaigns.

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The Amazon Trade-Off: Can Boutique Retailers Survive Online?

Why do some brands succeed at omnichannel retailing while others falter? A new case from UVA Darden professors Raj Venkatesan and Samuel Levy and Katherine Nunner (’25) and Saru Guneja (’25) explores the Amazon dilemma through Caspari, a global publisher of design-driven paper products.