Expert

Robert E. Spekman

Tayloe Murphy Professor Emeritus of Business Administration

Robert E. Spekman, Tayloe Murphy Professor Emeritus at Darden. Expert in B2B marketing, strategic alliances, supply chain management & go-to-market strategies.

Full Bio

Expertise

Robert Spekman

Insights

A territory is a salesperson’s battleground; it’s the turf that he or she defends. As one of the first decisions that many sales executives make, territory assignment can be quite a complex process, serving several goals — and stakeholders — at once.

There is not a sector of the economy that does not rely on alliances to gain a competitive advantage. Alliances require soft skills that many managers with command-and-control backgrounds need to acquire in order to create successful partnerships.