Darden lecturer and communications expert Steve Soltis weighs in on the recent viral CNBC appearance by GameStop CEO Ryan Cohen on the company’s unsolicited bid for eBay.
Topic
Marketing & Sales
Ideas for understanding customers, building markets, and communicating value. This topic examines consumer behavior, brand strategy, sales effectiveness, pricing, segmentation, and digital channels, helping leaders connect insight to action and create relationships that support growth across changing audiences and competitive environments.
At the 10th annual meeting of Darden Leadership Communication Council (DLCC), CEO of Omnicom Public Relations Chris Foster discussed the importance of storytelling as strategy.
Disney is trying to find a way to have the best of both worlds. It’s tapping into Hannah Montana nostalgia with a new anniversary push, aiming to bring fans back under the spotlight and onto Disney+. University of Virginia media expert and Darden School of Business assistant professor of business Anthony Palomba says as the company looks to strike the right chord with Gen Z and millennial viewers, the strategy goes beyond a throwback moment.
Professor Kim Whitler to break down this year’s Super Bowl ads, from emerging trends to the campaigns that most effectively advanced their brands.
According to Anthony Palomba, shorter attention spans, an explosion of viewing options and a cultural obsession with individuals – exemplified by the mass following of influencers and individual athletes on social media – over teams all contribute to declining sports viewership among younger audiences.
This year, readers particularly connected with pieces that kept them apprised of business and political developments or offered practical insight they could use in their daily life, all while deepening their sense of connection to the Darden community.
As Chief Marketing and Brand Officer for the iconic media company founded in 1888, Jennifer Chick (MBA ’08) is now responsible for keeping that legacy strong while making sure it stays relevant for new generations.
Anthony Palomba brings his research to help answer questions raised by the wild success of “Stranger Things” on Netflix, such a whether superstar series really have the biggest impact on subscriber behavior.
Darden professor Serena Hagerty discusses the recent crackdown on returns many retailers are implementing in time for this year’s shopping season.
On Dec. 1, muted versions of Doritos and Cheetos’ signature chips will hit the shelves, sans the artificial dyes that have long been associated with them. Luca Cian assesses this development from a marketing and consumer behavior perspective.
