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AI is reshaping marketing by changing what makes customer data valuable. Darden Professor Raj Venkatesan explains why competitive advantage now depends less on collecting more data and more on using AI to transform it into customer knowledge that drives smarter decisions and stronger performance.

The latest wins bring EELL’s total to 33 Brandon Hall Group awards since 2021—more than any other university-based executive education organization during that timeframe.

To help with her job search during her Second Year at Darden, Kristina Alimard (MBA ’03) did what many students before and after her chose to do: She went to talk to legendary Professor C. Ray Smith.

AI can generate more answers. Darden’s case method asks students and leaders to do something harder: weigh the evidence, engage with competing views and decide what should be done. Dean Yael Grushka-Cockayne explains why that distinction matters.

Rushing from classes to recruiting events to coffee chats, Miaoxin Wang (MBA ’27) found herself overwhelmed by the sheer volume of interactions during her First Year at Darden. She founded a venture to create more value from conversations.

With full-time jobs, Darden Part-Time MBA students need a different structure to learn about career opportunities and engage with the recruiting process. Enter the Part-Time MBA Washington, D.C., Industry Trek.

Alyssa Tulabut, a consultant with The Bridgespan Group, shares her experiences from the nonprofit sector and the Darden School.

A new group of courses at the University of Virginia Darden School of Business gives students the chance to dig into those topics and more. From AI and real estate finance to nonprofit leadership and stakeholder capitalism, the new courses reflect the wide range of challenges Darden students may face throughout their careers.