Author
Seb Murray
“What brings a leader down is their reluctance to communicate,” says UVA Darden Professor June West. “Research shows that in the absence of communication, employees create it, and the grapevine becomes very active.”
Private assets are becoming more accessible, but so are the risks. Darden Professor Rich Evans says investors need to understand liquidity risk and access private markets through professionally managed portfolios that balance liquid and illiquid investments.
AI is reshaping marketing by changing what makes customer data valuable. Darden Professor Raj Venkatesan explains why competitive advantage now depends less on collecting more data and more on using AI to transform it into customer knowledge that drives smarter decisions and stronger performance.
Rushing from classes to recruiting events to coffee chats, Miaoxin Wang (MBA ’27) found herself overwhelmed by the sheer volume of interactions during her First Year at Darden. She founded a venture to create more value from conversations.
After devoting seven years to driving Anheuser-Busch InBev toward its carbon emissions, renewable energy and sustainable packaging targets, Virginia Covo (MBA ’16) is setting aside her corporate role to take on a new one: entrepreneur.
The challenge for marketers is no longer whether to use AI, but how to choose among the flood of potential projects competing for budget. UVA Darden professor Rajkumar Venkatesan, who advises Fortune 500 companies on AI adoption in marketing, has developed a framework to help cut through the noise.
New research from UVA Darden Professor Dan Murphy reveals how home size and urban density affect consumer spending in unexpected ways.
New research aims to make AI systems fairer when assigning tasks or allocating resources, giving everyone an equal shot at getting what they want.
Leverage the potential of artificial intelligence, the value of first-party data and the power of stickers: Darden Professor Raj Venkatesan discusses the importance of personalization and data-driven marketing — and offers his blueprint to navigating the marketing revolution.
Digital technologies have evolved from efficient, convenient tools to be the driving force behind a paradigm shift in competition. Strategy expert Mike Lenox discusses five changes in the landscape business leaders are wise to keep in mind.
