Author
Dave Hendrick
A diverse group of collaborators and well-wishers descended on UVA to honor Professor Ed Freeman and the way his ideas have changed the world for the better.
How can marketing leaders manage brand visibility when customers increasingly receive answers from AI rather than lists of links from a traditional search platform? A new technical note from Professor Kimberly A. Whitler introduces a practical framework for marketing in the age of AI.
A new technical note by Professor Kim Whitler explores how technology company Publicis Sapient moved beyond deploying AI tools and instead redesigned marketing work itself—unlocking growth without increasing headcount. Its five-step framework offers lessons for any organization struggling to incorporate new technologies at a time of rapid change.
Tariffs have forced many companies to rethink their supply chains. According to UVA Darden professors Doug Thomas and Vidya Mani, both experts in operations, there are four principles that companies should follow to ensure long-term competitiveness.
A new paper by Ed Freeman, Yael Grushka-Cockayne and Prem Menghwar outlines the six principles of Stakeholder Theory that can guide projects toward creating value for all stakeholders, including marginalized stakeholders.
In today’s volatile global business environment, CEOs face unprecedented complexity and scrutiny. Here are 10 strategic imperatives for the modern CEO, drawn from UVA Darden's faculty research, timely case studies and external partnerships.
Facebook’s recent announcement to rebrand the company as Meta brought the concept of the metaverse to a much wider audience. Does this emerging digital space represent the next-generation landscape in which millions will work and play?
David Touve, senior director at the University of Virginia Darden School of Business Batten Institute, recently answered five questions on Section 230, the controversial law that many say helped create the internet as we know it.
Darden Professor Anthony Palomba is an expert in media management, an interdisciplinary academic discipline that examines how audiences consume media and entertainment products and services, as well as how entertainment companies compete amid shifting consumer preferences. He recently answered five questions on the rapidly shifting media landscape.