News and knowledge from the UVA Darden School of Business.

Expert

Asa Palley

Associate Professor of Business Administration

Palley uses quantitative models to help individuals and organizations make better decisions. His research focuses on improving how assessments are obtained, how they should be adjusted and how multiple experts can increase their accuracy.

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Expertise

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Insights

Kalshi and Polymarket have surged in value and volume in the past year. A new Darden case, focusing on a media analytics firm’s gametime dilemma, asks students to wrestle with how accurate these prediction platforms are, and how companies should take them into account in determining their forecasts.