Expert

Pnina Feldman

Bigelow Research Associate Professorship in Business Administration

Feldman explores how digital technologies affect operations strategy with an emphasis on services, platforms, pricing and consumer engagement. She incorporates economic game-theory models as well as data-driven tools in operational settings.

Full Bio

Expertise

Operations & Technology

Insights

Dynamic Pricing Is Everywhere. Here’s How It Really Works.

22 September 2026

Is dynamic pricing simply a way for companies to charge more—or can consumers benefit, too? Professor Pnina Feldman helps answer the big questions.

A New Case on a Familiar Frustration

07 January 2026

In the latest episode of Office Hours, UVA Darden Professor Pnina Feldman explores her passion for service operations and a new case that asks students to confront a familiar restaurant dilemma: balancing dine-in experience with delivery demand.