News and knowledge from the UVA Darden School of Business.

Expert

Michael Lenox

Tayloe Murphy Professor of Business Administration

Lenox is an expert in technology strategy and policy, studying how innovation helps businesses succeed. His work explores firm strategies and nontraditional public policies that have the potential to drive green innovation and entrepreneurship.

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Insights

Disruption is essential to economic growth and societal advancement. But a backlash is brewing, and some worry that the pace of new technologies leads to unintended consequences that are too great. Professor Mike Lenox discusses the pros and cons of disruption and the reason the right kind of aggressive innovation is critical to saving the world.

Does long-term success come from winning the established game or creating the terms of your own? In the multibillion dollar video game industry, 130-year-old company Nintendo competes with a sometimes riskier approach to innovation.

Entrepreneurial activity is concentrated in large markets more than ever, but small and midsize cities increasingly view startup culture as a key ingredient to a thriving future. A new Darden project aims to unearth how those cities can build an entrepreneurial ecosystem.

Greenwashing is whitewashing, or hypocrisy, in the business world with regard to environmental claims. It’s when a company presents a façade of being “green,” or doing something environmentally friendly, while not fully living up to that claim — usually in order to gain the favor of consumers, activists or the wider public.

From government regulators and environmental activists to human rights watchdog organizations and other special interest groups — “nonmarket” forces have proliferated in recent years, creating a need for companies to develop a careful, more proactive approach to such external factors and pressures.

When new technology makes an industry ripe for disruption, a leading wave of innovators simply pursue the possible. As consumers embrace their new choices, the trailing wave of popular demand means incumbents are better served preparing for the future than digging in to protect the old paradigm.

In this episode of Good Disruption, Mike Lenox and Yael Grushka-Cockayne are joined by Naomi Kaempfer, creative director for Art, Design and Fashion at Stratasys, to discuss how the fashion industry can benefit from 3D printing.