Blog

A Dream Worth Having: Why the Middle Class of Business Deserves More Attention from Entrepreneurs

In a world awash in stories of high-tech, high-growth "unicorn" companies, Darden professor and world-renowned expert on entrepreneurship Saras Sarasvathy shines light on the "middle class of business," or companies that focus more on endurance over time rather than sky-high valuations at record speeds. Read More

In Memoriam: UVA Darden Professor Emeritus Leslie E. Grayson

The University of Virginia Darden School of Business mourns the loss of Professor Emeritus Leslie E. Grayson, a distinguished professor who not only shaped the School’s international presence but also left an indelible mark on generations of students. Grayson passed away on 24 January in New York City at the age of 96, leaving behind a legacy of academic excellence, global exploration and heartfelt mentorship. Read More

New Book Co-Authored By UVA Darden Professor Offers Guide to Innovation Through Experimentation

In The Experimentation Field Book, Darden Professor and design thinking pioneer Jeanne Liedtka and coauthors guide readers from any background or discipline through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping and testing, building users’ skill sets and channeling their creativity through an interactive, exercise-oriented format. Read More

UVA Darden Ranked No. 1 Public B-School in the World in 2024 Financial Times

The University of Virginia Darden School of Business is the top public business school in the world, according to new rankings from the Financial Times. The ranking takes into account value for money, alumni aims achieved, diversity, academic research, environmental policies and salary information. Read More

It’s Been a ‘Swiftie’ NFL Season. What Impact Will That Have on Super Bowl Ads?

Darden professor Kim Whitler on the 2024 Super Bowl and the effect the high-profile relationship between Chiefs player Travis Kelce and Taylor Swift will have on the branding and advertising dynamics surrounding the big game. Read More

Study Unearths Ways to Bolster Global Climate Awareness and Climate Action

An international team of scientists has created a tool that can aid in increasing climate awareness and climate action globally by highlighting messaging themes shown to be effective through experimental research. Read More