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Instead, Kristina Loftus (Class of 2017) and her husband, Matt Loftus (MBA ’16), used the assets of the School and the i.Lab at UVA Incubator program to launch their “Under Armour meets Vineyard Vines” line of high-end active wear right away.",[],{"type":296,"content":310},[311],{"type":265,"value":312,"marks":313},"Learn more about their story and see the evolution of Rhoback’s products from idea to ready to wear in this Darden featured video or read more in UVA Today’s recent coverage of their success.",[],{"type":315,"paragraphs":316,"attribution":337},"blockquote",[317,321,325,329,333],[318],{"type":265,"value":319,"marks":320},"\"“We were a big group of active guys sweating through our button-down shirts and khakis with each activity. 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