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Zhihao Zhang discusses the role memory plays, as well as implications of his groundbreaking research for brand awareness and beyond.",[],{"type":370,"id":409,"level":372,"content":410},"don-t-fly-by-the-seat-of-your-pants-the-good-way-to-deliver-bad-news",[411],{"type":375,"value":412,"href":413,"external":28,"marks":414},"DON’T FLY BY THE SEAT OF YOUR PANTS: THE GOOD WAY TO DELIVER BAD NEWS","https:\u002F\u002Fideas.darden.virginia.edu\u002Fgood-way-to-deliver-bad-news",[],{"type":359,"content":416},[417],{"type":265,"value":418,"marks":419},"Communication strategies: Whether an organization is responding to a complaint, communicating about a crisis, or notifying employees about downsizing or a change in policies, individuals need to know how to deliver bad news to internal and external audiences. June West notes that leaders must focus on three goals: Convey the news, gain acceptance and maintain goodwill.",[],{"type":370,"id":421,"level":372,"content":422},"hypothesis-driven-development-and-the-generalist-superhero",[423],{"type":375,"value":424,"href":425,"external":28,"marks":426},"HYPOTHESIS-DRIVEN DEVELOPMENT AND THE GENERALIST SUPERHERO","https:\u002F\u002Fideas.darden.virginia.edu\u002Fhypothesis-driven-development",[],{"type":359,"content":428},[429],{"type":265,"value":430,"marks":431},"The world of business has changed, and “tech” has everything to do with nearly every business role. Alex Cowan explains that whether someone is technical or not, hypothesis-driven development helps workers get reliably good outcomes by working in discrete batches of testable ideas.",[],{"tags":433,"pressContact":439,"bios":469},{"topics":434,"storyType":437},[435,436],{"id":271,"label":90,"href":91},{"id":273,"label":110,"href":111},{"label":438,"href":125},"Article",{"id":440,"heading":441,"body":442,"image":452,"action":460,"contactLabel":462,"contactId":463,"contactName":464,"contactTitle":465,"contactEmail":466},"1JXqEbL3azVV5umnM8ChNj","About UVA Darden School of Business",{"blocks":443},[444,448],{"type":359,"content":445},[446],{"type":265,"value":447},"The University of Virginia Darden School of Business prepares responsible global leaders through unparalleled transformational learning experiences.",{"type":359,"content":449},[450],{"type":265,"value":451},"Darden's graduate degree programs and Executive Education & Lifelong Learning programs offered by the Darden School Foundation set the stage for a lifetime of career advancement and impact.",{"src":453,"alt":454,"aspectRatio":455,"width":456,"height":457,"bynderDat":458},"https:\u002F\u002Fimages.darden.virginia.edu\u002Ftransform\u002Fc88de114-fc91-4aa8-b801-2e987f7a4a22\u002FDarden_Spring_Environmental_Spring_25_Saunders_Hall_20","Darden_Spring_Environmental_Spring_25_Saunders_Hall_20","8354 \u002F 5569",8354,5569,{"baseUrl":18,"assetId":459,"name":454},"c88de114-fc91-4aa8-b801-2e987f7a4a22",{"label":461,"href":26,"external":35,"openInNewWindow":35},"Learn More","Press Contact","2KGmVfjHQigGuWjTI4aCKw","Lauren Foster","Senor Director of Communications",{"label":467,"href":468},"fosterl@darden.virginia.edu","mailto:fosterl@darden.virginia.edu",[470,475,479,483,487],{"id":277,"name":278,"title":279,"body":287,"image":471,"action":472},{"src":283,"alt":278,"aspectRatio":284,"width":285,"height":286},{"label":473,"href":280,"accessibleLabel":474},"Read more","Read more about Alex Cowan",{"id":289,"name":290,"title":291,"body":299,"image":476,"action":477},{"src":294,"alt":295,"aspectRatio":296,"width":297,"height":298},{"label":473,"href":292,"accessibleLabel":478},"Read more about James R. Detert",{"id":301,"name":302,"title":303,"body":311,"image":480,"action":481},{"src":306,"alt":307,"aspectRatio":308,"width":309,"height":310},{"label":473,"href":304,"accessibleLabel":482},"Read more about Anton Korinek",{"id":313,"name":314,"title":315,"body":322,"image":484,"action":485},{"src":318,"alt":314,"aspectRatio":319,"width":320,"height":321},{"label":473,"href":316,"accessibleLabel":486},"Read more about June West",{"id":324,"name":325,"title":326,"body":333,"image":488,"action":490},{"src":329,"alt":325,"aspectRatio":179,"width":180,"height":180,"bynderDat":489},{"baseUrl":18,"assetId":331,"name":332,"preset":184},{"label":473,"href":327,"accessibleLabel":491},"Read more about Zhihao Zhang",{"title":258,"description":262,"image":493},{"src":494,"alt":340,"aspectRatio":495,"width":496,"height":497,"bynderDat":498},"https:\u002F\u002Fimages.darden.virginia.edu\u002Ftransform\u002Fwidescreen-large\u002F89d870e0-604f-4a41-9f39-594432f4ad17\u002F5-STAGES-OF-AI-MATURITY-IN-MARKETING-A-BLUEPRINT-FOR-THE-MARKETING-REVOLUTION?io=transform%3Afill%2Cwidth%3A1200%2Cheight%3A630&quality=75","1200 \u002F 630",1200,630,{"baseUrl":18,"assetId":345,"name":346,"preset":347},{"canonicalPath":254,"identity":500},{"id":257,"contentType":237,"title":258,"path":254,"publishedAt":268,"modifiedAt":260,"topics":501,"authors":504,"eligibility":505},[502,503],{"id":271,"label":90},{"id":273,"label":110},[],{"searchEngines":28,"followLinks":28,"internalSearch":28}]