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All Rights Reserved.",{"enabled":28,"complete":28,"capacity":233,"label":44,"stale":35,"items":234},4,[235,241,245,249],{"contentId":236,"contentType":237,"label":238,"href":239,"source":240},"6MHbMLocipfho9cm5jLxHM","article","AI Economic Impact by 2030","\u002Farticles\u002Fthe-economic-scenarios-of-transformative-ai-a-wide-range-of-possibilities-for-jobs-and-gdp-by-2030","algolia",{"contentId":242,"contentType":237,"label":243,"href":244,"source":240},"5QtyLWjq3hauPenG5pGTED","In UVA Darden’s Classroom…","\u002Farticles\u002Fin-uva-dardens-classroom-building-six-alumni-put-career-advice-on-the-wall",{"contentId":246,"contentType":237,"label":247,"href":248,"source":240},"tZGKI47q2cdBzgrVFwclt","The AI Alignment Discussion…","\u002Farticles\u002Fthe-ai-alignment-discussion-belongs-in-every-company",{"contentId":250,"contentType":237,"label":251,"href":252,"source":240},"23Pz69HrBYAP3sxJeeaNpU","Hiba Anwar’s Fellowship","\u002Farticles\u002Fhiba-anwar-freeland-franklin-fellowship",{"path":254,"template":255,"content":256,"context":436},"\u002Farticles\u002Flandmark-amazon-tax-case","articlePage",{"id":257,"title":258,"slug":259,"path":254,"modifiedAt":260,"summary":261,"publishedDate":266,"topics":269,"authors":274,"insightsFrom":275,"topper":276,"bodyBlocks":285,"outro":390,"seo":428},"legacy-article-1288","UVA Darden Professor’s Testimony Influential in Landmark Amazon Tax Case","landmark-amazon-tax-case","2026-09-24T22:15:19.043Z",{"plainText":262,"inlines":263},"UVA Darden Professor Ron Wilcox provided influential testimony as an expert witness in a landmark U.S. tax case pitting Amazon against the IRS.",[264],{"type":265,"value":262},"text",{"display":267,"dateTime":268},"04 May 2017","2017-05-04T17:37:25.000Z",[270,272],{"id":271,"label":104,"href":105},"marketing-sales",{"id":273,"label":111,"href":112},"operations-technology",[],[],{"id":277,"variant":278,"title":258,"subheadline":33,"topic":279,"image":280},"legacy-article-1288-topper","small",{"id":271,"label":104,"href":105},{"src":281,"alt":282,"aspectRatio":180,"width":181,"height":181,"bynderDat":283},"https:\u002F\u002Fimages.darden.virginia.edu\u002Ftransform\u002Fsquare-medium\u002Fc24b9495-cc69-4639-b751-82600225b8ef\u002F1288-jpg","1288-jpg",{"baseUrl":18,"assetId":284,"name":282,"preset":185},"c24b9495-cc69-4639-b751-82600225b8ef",[286],{"id":287,"contentType":288,"region":289,"render":290},"legacy-article-1288-body-0","richText","body",{"component":291,"props":292},"RichTextBlock",{"content":293},{"blocks":294},[295,309,328,340,345,350,355,360,365,370,375,380,385],{"type":296,"content":297},"paragraph",[298,301,306],{"type":265,"value":299,"marks":300},"A years-long court battle between Amazon and the Internal Revenue Service came to a close in March, with a U.S. Tax Court judge largely ",[],{"type":302,"value":303,"href":304,"external":28,"marks":305},"link","ruling","https:\u002F\u002Fwww.ustaxcourt.gov\u002FUstcInOp\u002FOpinionViewer.aspx?ID=11148",[],{"type":265,"value":307,"marks":308}," against the IRS in its attempt to wrest more than $1 billion in back taxes from the online retailer.",[],{"type":296,"content":310},[311,314,318,321,325],{"type":265,"value":312,"marks":313},"While generally portrayed as a clear victory for Amazon in the popular press, the ruling was not a complete loss for the IRS. Expert testimony by ",[],{"type":302,"value":315,"href":316,"external":28,"marks":317},"University of Virginia Darden School of Business","http:\u002F\u002Fwww.darden.virginia.edu\u002F",[],{"type":265,"value":319,"marks":320}," Professor ",[],{"type":302,"value":322,"href":323,"external":28,"marks":324},"Ron Wilcox","http:\u002F\u002Fwww.darden.virginia.edu\u002Ffaculty-research\u002Fdirectory\u002Fronald-t-wilcox\u002F",[],{"type":265,"value":326,"marks":327}," on behalf of the IRS was responsible for a roughly $77 million swing in Judge Albert Lauber’s ruling.",[],{"type":296,"content":329},[330,333,337],{"type":265,"value":331,"marks":332},"Although the final tax amount has not yet been made clear, in regulatory ",[],{"type":302,"value":334,"href":335,"external":28,"marks":336},"filings","http:\u002F\u002Fservices.corporate-ir.net\u002FSEC.Enhanced\u002FSecCapsule.aspx?c=97664&fid=14806946",[],{"type":265,"value":338,"marks":339}," Amazon previously warned that an adverse ruling could result in additional federal tax of approximately $1.5 billion. Amazon’s tax tally will not be nearly so large following the ruling, although neither will it be as low as the company sought.",[],{"type":296,"content":341},[342],{"type":265,"value":343,"marks":344},"“On the one hand the IRS lost, on the other hand Amazon is going to pay a lot more in taxes,” said Wilcox.",[],{"type":296,"content":346},[347],{"type":265,"value":348,"marks":349},"At issue was Amazon’s 2004 initiative to transfer the intangible assets required to operate its business in Europe to a new company subsidiary based in Luxembourg, with the goal of seeing its European commerce taxed at Luxembourg’s advantageous rates.",[],{"type":296,"content":351},[352],{"type":265,"value":353,"marks":354},"The Luxembourg-based European subsidiary held inventory sold in Europe, licensed Amazon’s intellectual property, maintained call centers and customer lists from subsidiaries such as Amazon Germany and Amazon France, and eventually reported — for U.S. tax purposes — all of the income and expenses connected with Amazon’s European businesses.",[],{"type":296,"content":356},[357],{"type":265,"value":358,"marks":359},"In doing so, the IRS claimed Amazon was substantially undervaluing the value and tax obligations of the property held by the subsidiary, and the trial featured scores of experts testifying as to the proper value of the assets.",[],{"type":296,"content":361},[362],{"type":265,"value":363,"marks":364},"In testimony that Lauber, in his 207 page ruling, deemed “persuasive,” Wilcox spoke to the value of the Amazon brand, testifying that brands simplified consumers’ decision making and were important in the online world. 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