Hot Topics: Hilton Worldwide’s Jennifer Chick on Hospitality Leadership and Marketing
Hilton Worldwide Vice President Jennifer Chick (MBA ’08) explains why innovation, data and IT have all become essential in hospitality marketing.
Jennifer Chick (MBA ’08) is vice president of global marketing and digital at Hilton Worldwide, the global hotel and hospitality giant. Chick recently visited the University of Virginia Darden School of Business to deliver a guest lecture to students in the “Hot Topics” course.
After the course, Chick joined Darden for a video interview to discuss areas of interest within her industry, including how to rise as a leader in the hospitality industry, the importance of innovation in hospitality, and the growing role of data and information technology in hospitality marketing.
Watch clips from the interview below:
One Hilton Worldwide Executive’s Advice to Rise as a Leader in Hospitality
How Data Should Impact Your Marketing Strategy
The Most Valuable New Skill for Marketers: Speaking the Language of IT
Traditional Marketing and Technology Are Intersecting
The Power of an MBA to Become a Leader in Marketing
About UVA Darden School of Business
The University of Virginia Darden School of Business prepares responsible global leaders through unparalleled transformational learning experiences.
Darden's graduate degree programs and Executive Education & Lifelong Learning programs offered by the Darden School Foundation set the stage for a lifetime of career advancement and impact.
