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All Rights Reserved.",{"enabled":28,"complete":28,"capacity":233,"label":44,"stale":35,"items":234},4,[235,241,245,249],{"contentId":236,"contentType":237,"label":238,"href":239,"source":240},"3cfnF0kekl1bxtXRgMRn1F","article","Inside the Thinking Behind…","\u002Farticles\u002Finside-the-thinking-behind-uva-dardens-new-student-housing","algolia",{"contentId":242,"contentType":237,"label":243,"href":244,"source":240},"61xGycZknWivEK2Vffla2V","How AI Is Transforming…","\u002Farticles\u002Fhow-ai-is-transforming-healthcare",{"contentId":246,"contentType":237,"label":247,"href":248,"source":240},"2GBmzAadCKzwTWJggqmArB","Christopher Fuller Named CMCO","\u002Farticles\u002Fchristopher-fuller-named-chief-marketing-and-communications-officer-at-uva-darden",{"contentId":250,"contentType":237,"label":251,"href":252,"source":240},"23Pz69HrBYAP3sxJeeaNpU","Hiba Anwar’s Fellowship","\u002Farticles\u002Fhiba-anwar-freeland-franklin-fellowship",{"path":254,"template":255,"content":256,"context":506},"\u002Farticles\u002Fadd-value-through-subtraction","articlePage",{"id":257,"title":258,"slug":259,"path":254,"modifiedAt":260,"summary":261,"publishedDate":266,"topics":269,"authors":274,"insightsFrom":280,"topper":294,"bodyBlocks":308,"outro":455,"seo":499},"2ZGYWmy7fO6Fg9vlsvjTmC","Less Is More: Add Value Through Subtraction","add-value-through-subtraction","2026-08-21T21:38:00.910Z",{"plainText":262,"inlines":263},"Change the world through subtraction: New research examines subtraction neglect — the human inclination to improve by adding to what exists, rather than to subtract and simplify. Here’s advice on how to add subtraction to your cognitive toolkit, which can have distinct benefits in work and life.",[264],{"type":265,"value":262},"text",{"display":267,"dateTime":268},"20 December 2021","2021-12-20",[270,272],{"id":271,"label":79,"href":80},"entrepreneurship",{"id":273,"label":97,"href":98},"leadership-management",[275],{"id":276,"name":277,"href":278,"profileType":279},"2pxWKEeFw7d0oJpTiMI4h1","Katherine Bowers","\u002Fpeople\u002Fkatherine-bowers","person",[281],{"id":282,"name":283,"title":284,"href":285,"profileType":286,"image":287,"bio":293},"8kCnShMtzoLJ2EgSQo3EC","Gabrielle (Gabe) Adams","Associate Professor of Public Policy and Business Administration and, by Courtesy, Psychology (Social)","\u002Fexpert\u002Fdirectory\u002Fgabe-adams","faculty",{"src":288,"alt":289,"aspectRatio":180,"width":181,"height":181,"bynderDat":290},"https:\u002F\u002Fimages.darden.virginia.edu\u002Ftransform\u002Fsquare-medium\u002Fb3687f4e-36b9-45f9-a0ea-c4b103cec256\u002FGabe-Adams-Preferred","Gabe Adams Preferred",{"baseUrl":18,"assetId":291,"name":292,"preset":185},"b3687f4e-36b9-45f9-a0ea-c4b103cec256","Gabe-Adams-Preferred","Adams is a behavioral scientist and an expert in interpersonal dynamics, social exchange, conflict resolution and decision-making. She studies psychological inefficiencies and what gives rise to good decisions and conditions in organizations.",{"id":295,"variant":296,"title":258,"subheadline":33,"topic":297,"image":298},"2ZGYWmy7fO6Fg9vlsvjTmC-topper","wide",{"id":271,"label":79,"href":80},{"src":299,"alt":300,"aspectRatio":301,"width":302,"height":303,"bynderDat":304},"https:\u002F\u002Fimages.darden.virginia.edu\u002Ftransform\u002Fwidescreen-large\u002F639166f9-e0b9-47f1-b9eb-0fe7ab7e1d5b\u002FChild-Riding-Balance-Bike-Subtraction-Simplicity-and-Better-Problem-Solving","Child Riding Balance Bike – Subtraction, Simplicity and Better Problem-Solving","16 \u002F 9",2560,1440,{"baseUrl":18,"assetId":305,"name":306,"preset":307},"639166f9-e0b9-47f1-b9eb-0fe7ab7e1d5b","Child-Riding-Balance-Bike-Subtraction-Simplicity-and-Better-Problem-Solving","widescreen-large",[309],{"id":310,"contentType":311,"region":312,"render":313},"2ZGYWmy7fO6Fg9vlsvjTmC-body-0","richText","body",{"component":314,"props":315},"RichTextBlock",{"content":316},{"blocks":317},[318,324,329,341,349,354,359,364,369,375,386,404,409,415,420,429,437,445],{"type":319,"content":320},"paragraph",[321],{"type":265,"value":322,"marks":323},"Can people make things better by subtracting from what exists?",[],{"type":319,"content":325},[326],{"type":265,"value":327,"marks":328},"As examined in research by Darden Professor Gabrielle Adams, when people are trying to solve a problem, they focus on what they might add and rarely consider what they might take away. Yet subtracting is powerful! It can be the antidote to the problem of “too much” that many people struggle with: info-overloaded minds, packed schedules and cluttered homes.",[],{"type":319,"content":330},[331,334,338],{"type":265,"value":332,"marks":333},"“People systematically overlook opportunities to change the world through subtraction,” Adams says of the research on subtraction neglect, published in the scientific journal ",[],{"type":265,"value":335,"marks":336},"Nature",[337],"italic",{"type":265,"value":339,"marks":340},". When people automatically default to adding, they may be selecting suboptimal solutions without considering superior ones.",[],{"type":342,"id":343,"level":344,"content":345},"heading","the-subtractive-solution-study",2,[346],{"type":265,"value":347,"marks":348},"The Subtractive Solution Study",[],{"type":319,"content":350},[351],{"type":265,"value":352,"marks":353},"Adams, who holds a joint appointment at the University of Virginia’s Darden and Batten Schools, conducted a series of experiments with UVA colleagues Benjamin Converse and Leidy Klotz and University of Mississippi Professor Andrew Hales. The researchers found across a variety of studies participants indeed failed to identify simpler, “subtractive” solutions. In a Lego building challenge, people were asked to stabilize an unsteady platform, and 59 percent of them “purchased” and added additional bricks, rather than taking away a single brick which would have also stabilized it — the “free” solution in the experiment.",[],{"type":319,"content":355},[356],{"type":265,"value":357,"marks":358},"Adams notes that the subtractive solution (taking away a single brick) was both more efficient and profitable, but participants only noticed it when they didn’t “jump to an additive strategy.” When the experiment included a reminder (“Removing pieces is free and costs nothing”), then only 39 percent of people chose to add Lego bricks.",[],{"type":319,"content":360},[361],{"type":265,"value":362,"marks":363},"The research team investigated subtraction neglect in other experiments: with essays, recipes, travel itineraries and miniature golf. “In almost every instance,” Adams notes, “People were more likely to add.”",[],{"type":319,"content":365},[366],{"type":265,"value":367,"marks":368},"The only exceptions were when the additions were patently strange — grilled cheese with a slice of chocolate, for example. Most people concluded that removing it was the best choice.",[],{"type":342,"id":370,"level":344,"content":371},"subtraction-success-and-the-competitive-value-of-less",[372],{"type":265,"value":373,"marks":374},"Subtraction Success and the Competitive Value of ‘Less’",[],{"type":319,"content":376},[377,380,383],{"type":265,"value":378,"marks":379},"In a world in which products are often marketed by touting the benefits of adding — “30 percent more” or “New feature!” — subtraction may be an underexploited competitive advantage. In the past decade, the food and beverage industry has used subtraction successfully: Smaller serving sizes such as 100-calorie snack bags or 7.5-ounce mini sodas subtract product ",[],{"type":265,"value":381,"marks":382},"and",[337],{"type":265,"value":384,"marks":385}," meet a need for fewer calories.",[],{"type":319,"content":387},[388,391,394,397,402],{"type":265,"value":389,"marks":390},"Google (minimalist interface) and Apple (minimalist design) have made fortunes based on subtracting extraneous features. Marie Kondo’s ",[],{"type":265,"value":392,"marks":393},"The Life-Changing Magic of Tidying Up",[337],{"type":265,"value":395,"marks":396}," spawned an industry of strategic subtraction. Inventor Ryan McFarland’s Strider balance bicycle is a prototypical example of “addition by subtraction”: By removing the peddles, McFarland created a new, better way for kids to learn how to ride a bike. ",[],{"type":398,"value":399,"href":400,"external":28,"marks":401},"link","Urban planners have also managed to improve safety by removing crosswalks and streetlights","https:\u002F\u002F99percentinvisible.org\u002Farticle\u002Fshared-space-design-road-signs-suck-got-rid\u002F",[],{"type":265,"value":27,"marks":403},[],{"type":319,"content":405},[406],{"type":265,"value":407,"marks":408},"It may become increasingly important to bring subtraction into the conversation. Adams and her co-authors observe that the “add something” default “may be one reason that people struggle to mitigate overburdened schedules, institutional red tape and damaging effects on the planet.”",[],{"type":342,"id":410,"level":344,"content":411},"3-subtraction-suggestions",[412],{"type":265,"value":413,"marks":414},"3 Subtraction Suggestions",[],{"type":319,"content":416},[417],{"type":265,"value":418,"marks":419},"So how can people get around their default “Add something!” mode and consider subtraction more — or, rather, neglect subtraction less? Here’s what managers can do to help their teams see more possibilities.",[],{"type":319,"content":421},[422,426],{"type":265,"value":423,"marks":424},"Try regular reminders and questions.",[425],"bold",{"type":265,"value":427,"marks":428}," What’s extraneous? Can two things be combined? What would it cost us to subtract? How can this interface\u002Fprocess\u002Fproduct\u002Fservice be made simpler? ",[],{"type":319,"content":430},[431,434],{"type":265,"value":432,"marks":433},"Reduce distractions.",[425],{"type":265,"value":435,"marks":436}," When we are under stress or juggling many things, we’re more likely to default to familiar cognitive habits. In this case, default thinking is to add things and to ignore subtraction. Ironically, this can add more to our overfull plates, rather than finding ways to simplify.",[],{"type":319,"content":438},[439,442],{"type":265,"value":440,"marks":441},"Celebrate the creative thinking behind “less.”",[425],{"type":265,"value":443,"marks":444}," Tout simplification in design thinking. Make sure the organization can effectively market innovations that reduce energy consumption, waste, calories and confusion — both to decision-makers in the organization and to the public.",[],{"type":319,"content":446},[447,450,452],{"type":265,"value":448,"marks":449},"Gabrielle Adams authored “People Systematically Overlook Subtractive Changes,” which appeared in ",[337],{"type":265,"value":335,"marks":451},[],{"type":265,"value":453,"marks":454},", with Benjamin A. Converse of both UVA’s Frank Batten School of Leadership & Public Policy and College and Graduate School of Arts & Sciences; Andrew H. Hales of the University of Mississippi Department of Psychology; and Leidy E. Klotz of UVA’s School of Engineering and Applied Science and School of Architecture.",[337],{"tags":456,"pressContact":462,"bios":492},{"topics":457,"storyType":460},[458,459],{"id":271,"label":79,"href":80},{"id":273,"label":97,"href":98},{"label":461,"href":126},"Article",{"id":463,"heading":464,"body":465,"image":475,"action":483,"contactLabel":485,"contactId":486,"contactName":487,"contactTitle":488,"contactEmail":489},"1JXqEbL3azVV5umnM8ChNj","About UVA Darden School of Business",{"blocks":466},[467,471],{"type":319,"content":468},[469],{"type":265,"value":470},"The University of Virginia Darden School of Business prepares responsible global leaders through unparalleled transformational learning experiences.",{"type":319,"content":472},[473],{"type":265,"value":474},"Darden's graduate degree programs and Executive Education & Lifelong Learning programs offered by the Darden School Foundation set the stage for a lifetime of career advancement and impact.",{"src":476,"alt":477,"aspectRatio":478,"width":479,"height":480,"bynderDat":481},"https:\u002F\u002Fimages.darden.virginia.edu\u002Ftransform\u002Fc88de114-fc91-4aa8-b801-2e987f7a4a22\u002FDarden_Spring_Environmental_Spring_25_Saunders_Hall_20","Darden_Spring_Environmental_Spring_25_Saunders_Hall_20","8354 \u002F 5569",8354,5569,{"baseUrl":18,"assetId":482,"name":477},"c88de114-fc91-4aa8-b801-2e987f7a4a22",{"label":484,"href":26,"external":35,"openInNewWindow":35},"Learn More","Press Contact","2KGmVfjHQigGuWjTI4aCKw","Lauren Foster","Senor Director of Communications",{"label":490,"href":491},"fosterl@darden.virginia.edu","mailto:fosterl@darden.virginia.edu",[493],{"id":282,"name":283,"title":284,"body":293,"image":494,"action":496},{"src":288,"alt":289,"aspectRatio":180,"width":181,"height":181,"bynderDat":495},{"baseUrl":18,"assetId":291,"name":292,"preset":185},{"label":497,"href":285,"accessibleLabel":498},"Read more","Read more about Gabrielle (Gabe) Adams",{"title":258,"description":262,"image":500},{"src":501,"alt":300,"aspectRatio":502,"width":503,"height":504,"bynderDat":505},"https:\u002F\u002Fimages.darden.virginia.edu\u002Ftransform\u002Fwidescreen-large\u002F639166f9-e0b9-47f1-b9eb-0fe7ab7e1d5b\u002FChild-Riding-Balance-Bike-Subtraction-Simplicity-and-Better-Problem-Solving?io=transform%3Afill%2Cwidth%3A1200%2Cheight%3A630&quality=75","1200 \u002F 630",1200,630,{"baseUrl":18,"assetId":305,"name":306,"preset":307},{"canonicalPath":254,"identity":507},{"id":257,"contentType":237,"title":258,"path":254,"publishedAt":268,"modifiedAt":260,"topics":508,"authors":511,"eligibility":513},[509,510],{"id":271,"label":79},{"id":273,"label":97},[512],{"id":276,"label":277},{"searchEngines":28,"followLinks":28,"internalSearch":28}]