UVA Darden Marketing Professor Named New Co-Academic Director of UVA MSBA Program

By Dave Hendrick

University of Virginia Darden School of Business Professor Raj Venkatesan will serve as the new co-academic director of the UVA Master of Science in business analytics program, the one-year master’s program presented jointly by Darden and the UVA McIntire School of Commerce.

"The program is future-focused. It's about how business is changing."
Raj Venkatesan

The area head for the Marketing department at the Darden School, Venkatesan’s research explores the intersection of technology and marketing. He is the author of a recent book on Artificial Intelligence in marketing and has helped launch and lead the MBA/MSDS dual degree program with the UVA School of Data Science.

“I’m excited to help lead this future-focused program in partnership with my colleagues at the McIntire School,” said Venkatesan. “The program offers students valuable skills in business, technology and leadership that will help them lead the digital transformations underway at enterprises of all sizes.”

Trey Maxham headshot

James “Trey” Maxham of UVA’s McIntire School of Commerce

Launched in 2018 and based at UVA Darden DC Metro, the 12-month MSBA program is delivered via a combination of weekend, in-person sessions and online instruction, and it offers students a broad mix of analytical and technical skills as well as foundational business knowledge and leadership instruction. Courses are taught by professors from both schools.

Professor James “Trey” Maxham serves as co-academic director with Venkatesan. Darden Professor Casey Lichtendahl previously served as co-academic director and helped launch the program.

The program is currently accepting applications for students enrolling in fall 2022.

Listen to a podcast with Venkatesan to learn more about his background, research and plans for the MSBA program.


About the University of Virginia Darden School of Business

The University of Virginia Darden School of Business prepares responsible global leaders through unparalleled transformational learning experiences. Darden’s graduate degree programs (MBA, MSBA and Ph.D.) and Executive Education & Lifelong Learning programs offered by the Darden School Foundation set the stage for a lifetime of career advancement and impact. Darden’s top-ranked faculty, renowned for teaching excellence, inspires and shapes modern business leadership worldwide through research, thought leadership and business publishing. Darden has Grounds in Charlottesville, Virginia, and the Washington, D.C., area and a global community that includes 18,000 alumni in 90 countries. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.


Press Contact

David Hendrick
Associate Director, Editorial & Media Relations
Darden School of Business
University of Virginia