UVA Darden Partners With IBM to Launch Online Program in Digital Strategy on Coursera

13 January 2022

By Dave Hendrick

The University of Virginia Darden School of Business and IBM have partnered to release a series of courses on technology and digital transformation.

The new Digital Strategy Specialization, offered on the Coursera platform, is designed to provide foundational skills for workers who want to understand the business context for new technologies, and for business managers who want to understand the technologies that are changing how they work.

The six-course Specialization will include three courses from Darden professors on digital transformation and strategy, and three courses from some of IBM’s leading thinkers on cloud computing, artificial intelligence and data science.

The specific courses include:

  • “Introduction to Digital Transformation 1”
  • “Introduction to Digital Transformation 2”
  • “The Strategist’s Challenge”
  • “Introduction to Artificial Intelligence (AI)”
  • “Introduction to Cloud Computing”
  • “Introduction to Data Analytics”

Darden professors teaching in the program include Mike Lenox, Jared Harris, Raj Venkatesan and Yael Grushka-Cockayne.

“Proximity to practice is in the DNA of Darden, and we are energized by our collaboration with IBM to bring the most current technical knowledge combined with the latest research in the use of these technologies,” said Anne Trumbore, executive director of digital and open enrollment at Darden Executive Education & Lifelong Learning. “This program will provide learners with the opportunity to develop the technical and management knowledge necessary for 21st century careers”

“Employees across sectors are feeling the effects of digital transformation,” said Betty Vandenbosch, chief content officer at Coursera. “To help learners succeed in this rapidly changing environment, we are pleased to partner with two global innovators, the Darden School of Business and IBM, to offer highly relevant coursework in a flexible, fully-online format.”

The Specialization is available online to learners around the world who are interested in preparing for the workplace of the future. Learners can earn a non-credit certificate upon completion of each course.

“Organizations today operate in a dynamic digital landscape. To succeed, business leaders need a foundational understanding of new technologies and their various implications,” said Rav Ahuja, global program director, IBM Skills Network. “As part of this strategy, IBM has collaborated with the Darden School of Business to launch this Specialization on Coursera, designed to prepare professionals for the ever-changing digital future.”

Darden has a long history of innovation in the online learning space, with dozens of popular massive open online courses reaching millions of learners and the world’s best business faculty honing their digital delivery capabilities in both the Executive MBA and Executive Education & Lifelong Learning programs.

Darden Executive Education & Lifelong Learning is provided by the University of Virginia Darden School Foundation.

Register for the Digital Strategy Specialization.

About the University of Virginia Darden School of Business

The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D., MSBA and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.


Press Contact

Sophie Zunz
Director of Media Relations
Darden School of Business
University of Virginia