Recently Released and Upcoming Books From UVA Darden Professors

30 June 2021

By Dave Hendrick

University of Virginia Darden School of Business professors are unleashing a bevy of books, with a dozen either recently published or scheduled to hit bookshelves this summer.

Choosing Courage: The Everyday Guide to Being Brave at Work (Harvard Business Review Press)

Professor Jim Detert

Detert’s book offers readers a clear framework and tactics for standing up, speaking out and acting with courage in the workplace.

Emerging Domestic Markets: How Financial Entrepreneurs Reach Underserved Communities in the United States (Columbia Business School Publishing)

Professor Greg Fairchild

Fairchild shines a light on entrepreneurs and financial institutions harnessing the promise and power of underserved populations.

Experiencing Design: The Innovator’s Journey (Columbia Business School Publishing)

Professor Jeanne Liedtka, Karen Hold and Jessica Eldridge

Liedtka and co-authors draw on decades of research to offer a guide for how to create the shifts in mindset and skillset that are required to achieve transformational impact.

Humanizing Business: What Humanities Can Say to Business (Springer)

Professor Ed Freeman, Michel Dion and Sergiy Dmytiyev

In this edited volume, Freeman and co-authors travel outside of the business world to explore what the humanities can offer to business.

Giving Voice to Values: An Innovation and Impact Agenda (Routledge)

Professor Mary Gentile and Jerry Goodstein

This edited volume considers the future of Giving Voice to Values (GVV) and possibilities to sustain its success. Gentile served as the series editor for multiple GVV books in 2020, including Ethics Training for Managers: Best Practices and Techniques, Professionalism and Values in Law Practice, and Shaping the Future of Work: A Handbook for Action and a New Social Contract.

Marketing Analytics: Essential Tools For Data-Driven Decisions (UVA Darden Business Publishing)

Professors Raj Venkatesan, Ron Wilcox and Paul Farris

The Darden professors provide a forward-looking, predictive perspective for marketing decision-making.

Models of Leadership in Plato and Beyond (Oxford University Press)

Professor Ed Freeman and Dominic Scott

Freeman and Scott relate Plato’s work to contemporary leadership theory and practice.

Positioning for Advantage: Techniques and Strategies to Grow Brand Value (Columbia University Press)

Professor Kimberly Whitler

Whitler offers a comprehensive how-to guide for creating, building and executing effective brand strategies, offering a roadmap to create brands that attain positional advantage in the marketplace.

Passing the Baton, Competitive Dynamics and Ambiculturalism (China Machine Press)

Professor Ming-Jer Chen

This three-volume series of the selected works of  Chen offers insights on the differences between Eastern and Western management techniques.

The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing (Stanford Business Books)

Professor Raj Venkatesan and Jim Lecinski

Venkatesan offers an actionable plan marketers can use to incorporate artificial intelligence into a marketing toolkit.

Research Handbook of Responsible Management (Edward Elgar)

Professor Edward Freeman, Oliver Laasch, Roy Suddaby and Dima Jamali

Freeman and his co-authors’ research handbook offers a cutting-edge take on the avenues to responsible management in the 21st century.

The Tao of Strategy: How Seven Eastern Philosophies Help Solve 21st Century Business Challenges (University of Virginia Press)

Professor L.J. Bourgeois III, Serge Eygenson (MBA ’17), Kanokrat Namasondhi (MBA ’15)

Wisdom from Eastern world philosophers and lessons from modern-day business leaders combine to provide readers innovative approaches to unlock strategic breakthroughs.

About the University of Virginia Darden School of Business

The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D., MSBA and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.


Press Contact

Sophie Zunz
Director of Media Relations
Darden School of Business
University of Virginia