CEO Voices: Craig Lemasters on How to Reposition a Financial Services Giant

27 January 2021

By Jay Hodgkins

University of Virginia Darden School of Business Professors June West and Steve Soltis interviewed GXG Consulting CEO Craig Lemasters in the latest episode of their podcast, CEO Voices: Leading With Communication.

The former CEO of Assurant Solutions discussed how communications played a role as he led that company to more than double revenues by repositioning the financial services giant.

“I started making myself and my leaders pick three things, no more than three things, that we were ever going to communicate, preferably one. But if it’s three, we’ve got to get it into one message, so we’re going to have one cohesive message,” Lemasters said.

Listen to the full CEO Voices podcast with Lemasters.

About the University of Virginia Darden School of Business

The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D., MSBA and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.


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Darden School of Business
University of Virginia