CEO Voices: Muhtar Kent on How Communication Revitalized the Coca-Cola Brand
By Jay Hodgkins
University of Virginia Darden School of Business Professors June West and Steve Soltis interviewed former The Coca-Cola Co. Chairman and CEO Muhtar Kent in the latest episode of their podcast, CEO Voices: Leading With Communication.
In this episode, Kent shares insights on the role communication played in revitalizing growth of the world’s most-recognized brand.
“The higher you go, the less you can go in an organization,” Kent said during the interview. “So at the end of the day, I saw as my prime responsibility the need to communicate effectively, clearly, a vision forward, and also to inspire and engage our organization to align behind the vision.”
Listen to the episode of CEO Voices featuring Kent.
The University of Virginia Darden School of Business prepares responsible global leaders through unparalleled transformational learning experiences. Darden’s graduate degree programs (MBA, MSBA and Ph.D.) and Executive Education & Lifelong Learning programs offered by the Darden School Foundation set the stage for a lifetime of career advancement and impact. Darden’s top-ranked faculty, renowned for teaching excellence, inspires and shapes modern business leadership worldwide through research, thought leadership and business publishing. Darden has Grounds in Charlottesville, Virginia, and the Washington, D.C., area and a global community that includes 18,000 alumni in 90 countries. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.
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