CEO Voices: Muhtar Kent on How Communication Revitalized the Coca-Cola Brand

13 January 2021

By Jay Hodgkins


University of Virginia Darden School of Business Professors June West and Steve Soltis interviewed former The Coca-Cola Co. Chairman and CEO Muhtar Kent in the latest episode of their podcast, CEO Voices: Leading With Communication.

In this episode, Kent shares insights on the role communication played in revitalizing growth of the world’s most-recognized brand.

“The higher you go, the less you can go in an organization,” Kent said during the interview. “So at the end of the day, I saw as my prime responsibility the need to communicate effectively, clearly, a vision forward, and also to inspire and engage our organization to align behind the vision.”

Listen to the episode of CEO Voices featuring Kent.

About the University of Virginia Darden School of Business

The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D., MSBA and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.

 

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