i.Lab Startups in Focus: RecruitRef, geedunk and Whipped Cream

By Jay Hodgkins

Snacks baked with a powder made from crickets. LinkedIn for high-school athletes looking to get noticed by college coaches. An all-natural cream for eczema relief made by entrepreneurs also using their business to inspire fellow African-Americans in the community to start their own companies.

The 2018 i.Lab Incubator — a 10-week accelerator hosted by the University of Virginia Darden School of Business and its Batten Institute for Entrepreneurship and Innovation — had a little bit of everything this summer.

Watch below to learn about three i.Lab ventures, and how the ventures evolved during the incubator, from their founders: Van Hatchell (MBA ’18), founder of RecruitRef (LinkedIn for high-school athletes); Lyon McCandless, founder of geedunk (cricket-based snacks); and Cordell Fortune, co-founder of Whipped Cream (all-natural skin cream).



Whipped Cream

About the University of Virginia Darden School of Business

The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D., MSBA and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.


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Darden School of Business
University of Virginia