Founder of Anti-Bullying Nonprofit Discusses High Stakes of Success

By Jay Hodgkins

Be Strong founder and CEO Roy Moore (MBA ’86) has a long history as an entrepreneur, starting multiple new ventures over the years. He’s used that experience to grow his nonprofit organization into a catalyst to stop bullying among students in U.S. schools.

In an interview with University of Virginia Darden School of Business student Lauren Hansen (Class of 2018), Moore discussed the differences between his work as an entrepreneur and as a CEO for a nonprofit with an important mission for society.

“The major difference is in nonprofit and with bullying, in particular, the stakes are much higher. In the case of the nonprofit, I’m dealing with issues of lives and hearts and changes over time,” Moore said. “When we’re losing 12 to 20 kids a day, the stakes are much higher. We have to be effective. We don’t get a second chance sometimes.”

Click on the video above to watch the full interview.

About the University of Virginia Darden School of Business

The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D., MSBA and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.


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