Editor’s Pick: The Endurance of an Entrepreneurial Idea

In the midst of the 20-year anniversary of Professor Saras Sarasvathy’s groundbreaking research into entrepreneurship, the University of Virginia Darden School of Business recently took stock of effectuation, the powerful entrepreneurial framework that continues to inform and inspire would-be entrepreneurs across the globe.

“The beauty of entrepreneurship is everybody in life has to brush up against it,” Sarasvathy said. “We are all going to encounter entrepreneurship, and the issue is to see this as a tool to build a better future for ourselves, whether individually or as a society.”

The fervor around effectuation and entrepreneurship is such that Sarasvathy finds herself increasingly declining invitations to discuss her work at conferences or events, although opportunities to address educators, particularly those outside of the U.S., are often difficult to pass up.

Sarasvathy even recently introduced the concepts to attendees of a creative services conference in Las Vegas, after which participants presented proposed ventures to entrepreneurs Kevin Harrington and Daymond John of Shark Tank fame.

Read the original story on The Darden Report. To learn more about how to apply the principles of effectuation, register to join Sarasvathy in Washington, D.C., on 12 October for her event: Effectuation in Startup, Corporate and Public Sector Settings