Hot Topics: Hilton Worldwide’s Jennifer Chick on Hospitality Leadership and Marketing

By Jay Hodgkins

Jennifer Chick (MBA ’08) is vice president of global marketing and digital at Hilton Worldwide, the global hotel and hospitality giant. Chick recently visited the University of Virginia Darden School of Business to deliver a guest lecture to students in the “Hot Topics” course.

After the course, Chick joined Darden for a video interview to discuss areas of interest within her industry, including how to rise as a leader in the hospitality industry, the importance of innovation in hospitality, and the growing role of data and information technology in hospitality marketing.

Watch clips from the interview below:

One Hilton Worldwide Executive’s Advice to Rise as a Leader in Hospitality

How Data Should Impact Your Marketing Strategy

The Most Valuable New Skill for Marketers: Speaking the Language of IT

Traditional Marketing and Technology Are Intersecting

The Power of an MBA to Become a Leader in Marketing

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About the University of Virginia Darden School of Business

The University of Virginia Darden School of Business prepares responsible global leaders through unparalleled transformational learning experiences. Darden’s graduate degree programs (MBA, MSBA and Ph.D.) and Executive Education & Lifelong Learning programs offered by the Darden School Foundation set the stage for a lifetime of career advancement and impact. Darden’s top-ranked faculty, renowned for teaching excellence, inspires and shapes modern business leadership worldwide through research, thought leadership and business publishing. Darden has Grounds in Charlottesville, Virginia, and the Washington, D.C., area and a global community that includes 18,000 alumni in 90 countries. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.


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