Hot Topics: Hilton Worldwide’s Jennifer Chick on Hospitality Leadership and Marketing
By Jay Hodgkins
Jennifer Chick (MBA ’08) is vice president of global marketing and digital at Hilton Worldwide, the global hotel and hospitality giant. Chick recently visited the University of Virginia Darden School of Business to deliver a guest lecture to students in the “Hot Topics” course.
After the course, Chick joined Darden for a video interview to discuss areas of interest within her industry, including how to rise as a leader in the hospitality industry, the importance of innovation in hospitality, and the growing role of data and information technology in hospitality marketing.
Watch clips from the interview below:
One Hilton Worldwide Executive’s Advice to Rise as a Leader in Hospitality
How Data Should Impact Your Marketing Strategy
The Most Valuable New Skill for Marketers: Speaking the Language of IT
Traditional Marketing and Technology Are Intersecting
The Power of an MBA to Become a Leader in Marketing
The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global and responsible leaders through its MBA, Ph.D., MSBA and Executive Education programs. Darden’s top-ranked faculty is renowned for teaching excellence and advances practical business knowledge through research. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.
Director of Media Relations
Darden School of Business
University of Virginia